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Reading as a transmediating activity : the screenplay of Checchina’s virtue

Killander Cariboni, Carla LU (2016) Transmediations
Abstract (Swedish)
The screenplay written by Italian screenwriter and film director Massimo Franciosa in 1995 and
freely based on the short story Checchina’s virtue (1884) by Italian novelist and journalist Matilde
Serao (1856-1927) is an example of those submedia ”designed especially to be transmediated”,
according to Elleström (2014, 26). The transmediation never occurred however, since the film
never came into being, due to financial problems. The typewritten screenplay lies at the library of
the national film institute in Rome, with its transmedial potential practically unexploited.
Elleström’s remark that “both material and mental aspect must be included when theorizing
about media” (2014, 49) invites me to focus on the... (More)
The screenplay written by Italian screenwriter and film director Massimo Franciosa in 1995 and
freely based on the short story Checchina’s virtue (1884) by Italian novelist and journalist Matilde
Serao (1856-1927) is an example of those submedia ”designed especially to be transmediated”,
according to Elleström (2014, 26). The transmediation never occurred however, since the film
never came into being, due to financial problems. The typewritten screenplay lies at the library of
the national film institute in Rome, with its transmedial potential practically unexploited.
Elleström’s remark that “both material and mental aspect must be included when theorizing
about media” (2014, 49) invites me to focus on the mental representation triggered by the
“sensory configuration” of this screenplay. In my contribution I argue that the transmedial
potential of the screenplay is ideally realized through reading and that the cognitive import for
the reader will supposedly not be the same in the case of the screenplay and of the short story, not
even for the parts of these two media products that are very similar or literally identical.
Elleström, Lars, 2014, Media Transformation: the Transfer of Media Characteristics Among Media,
Palgrave Macmillan. (Less)
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Transmediations
language
English
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yes
id
37bf6097-7add-488f-9db2-9d69a8dc222c
date added to LUP
2016-10-11 08:46:07
date last changed
2016-10-11 11:25:18
@misc{37bf6097-7add-488f-9db2-9d69a8dc222c,
  abstract     = {The screenplay written by Italian screenwriter and film director Massimo Franciosa in 1995 and<br/>freely based on the short story Checchina’s virtue (1884) by Italian novelist and journalist Matilde<br/>Serao (1856-1927) is an example of those submedia ”designed especially to be transmediated”,<br/>according to Elleström (2014, 26). The transmediation never occurred however, since the film<br/>never came into being, due to financial problems. The typewritten screenplay lies at the library of<br/>the national film institute in Rome, with its transmedial potential practically unexploited.<br/>Elleström’s remark that “both material and mental aspect must be included when theorizing<br/>about media” (2014, 49) invites me to focus on the mental representation triggered by the<br/>“sensory configuration” of this screenplay. In my contribution I argue that the transmedial<br/>potential of the screenplay is ideally realized through reading and that the cognitive import for<br/>the reader will supposedly not be the same in the case of the screenplay and of the short story, not<br/>even for the parts of these two media products that are very similar or literally identical.<br/>Elleström, Lars, 2014, Media Transformation: the Transfer of Media Characteristics Among Media,<br/>Palgrave Macmillan.},
  author       = {Killander Cariboni, Carla},
  language     = {eng},
  month        = {10},
  title        = {Reading as a transmediating activity : the screenplay of Checchina’s virtue},
  year         = {2016},
}