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Perceptions of Volunteerism by Young People of Macau and How this has influenced the Market Performance of the Non-Profits

Iao-Jörgensen, Jenny LU orcid (2000)
Abstract
This study investigated the perceptions of the young citizens of Macau about volunteerism, and how this perception affected volunteer reruitment and retention, and the market strategies of the non-profits. The study covered implicitly the question of competition and substitution of volutneerism as perceived by the young people in Macau; how the non-profits competed with each other in recruiting volunteers.
Please use this url to cite or link to this publication:
author
publishing date
type
Other contribution
publication status
published
subject
keywords
Marketing strategy, Volunteer Management, Non-profits, Macau
pages
72 pages
publisher
University of Northampton
language
English
LU publication?
no
id
37f85c4c-f103-4973-accf-e89b3b54d979
date added to LUP
2025-10-14 09:12:19
date last changed
2025-10-14 09:12:19
@misc{37f85c4c-f103-4973-accf-e89b3b54d979,
  abstract     = {{This study investigated the perceptions of the young citizens of Macau about volunteerism, and how this perception affected volunteer reruitment and retention, and the market strategies of the non-profits. The study covered implicitly the question of competition and substitution of volutneerism as perceived by the young people in Macau; how the non-profits competed with each other in recruiting volunteers.}},
  author       = {{Iao-Jörgensen, Jenny}},
  keywords     = {{Marketing strategy; Volunteer Management; Non-profits; Macau}},
  language     = {{eng}},
  publisher    = {{University of Northampton}},
  title        = {{Perceptions of Volunteerism by Young People of Macau and How this has influenced the Market Performance of the Non-Profits}},
  year         = {{2000}},
}