Perceptions of Volunteerism by Young People of Macau and How this has influenced the Market Performance of the Non-Profits
(2000)- Abstract
- This study investigated the perceptions of the young citizens of Macau about volunteerism, and how this perception affected volunteer reruitment and retention, and the market strategies of the non-profits. The study covered implicitly the question of competition and substitution of volutneerism as perceived by the young people in Macau; how the non-profits competed with each other in recruiting volunteers.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/37f85c4c-f103-4973-accf-e89b3b54d979
- author
- Iao-Jörgensen, Jenny LU
- supervisor
- publishing date
- 2000
- type
- Thesis
- publication status
- published
- subject
- keywords
- Marketing strategy, Volunteer Management, Non-profits, Macau
- pages
- 72 pages
- publisher
- University of Northampton
- language
- English
- LU publication?
- no
- id
- 37f85c4c-f103-4973-accf-e89b3b54d979
- date added to LUP
- 2017-06-27 13:47:49
- date last changed
- 2019-03-08 02:15:13
@misc{37f85c4c-f103-4973-accf-e89b3b54d979, abstract = {{This study investigated the perceptions of the young citizens of Macau about volunteerism, and how this perception affected volunteer reruitment and retention, and the market strategies of the non-profits. The study covered implicitly the question of competition and substitution of volutneerism as perceived by the young people in Macau; how the non-profits competed with each other in recruiting volunteers.}}, author = {{Iao-Jörgensen, Jenny}}, keywords = {{Marketing strategy; Volunteer Management; Non-profits; Macau}}, language = {{eng}}, publisher = {{University of Northampton}}, title = {{Perceptions of Volunteerism by Young People of Macau and How this has influenced the Market Performance of the Non-Profits}}, year = {{2000}}, }