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The Book Trade Expansion: Books and Publishers in Sweden, 1945–1970

Steiner, Ann LU (2013) In Scandinavica - International Journal of Scandinavian Studies 51(2). p.22-37
Abstract
The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the... (More)
The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the position and strategies of the Publisher’s Association), and the market (very briefly on the relation to readers, sales, book trade etc.).

The article argues that the 25 years after the war were a golden age in Swedish publishing, a short phase, which is still regarded today as emblematic for the ‘good’ trade. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Post-war publishing, Swedish book trade, the Swedish Publisher's Association, nineteenth century publishing
in
Scandinavica - International Journal of Scandinavian Studies
volume
51
issue
2
pages
22 - 37
publisher
Academic Press
external identifiers
  • wos:000208840400003
  • scopus:84893749431
ISSN
0036-5653
language
English
LU publication?
no
id
5687fa0d-3080-4062-9c4c-dff2aab7755b (old id 3813206)
date added to LUP
2016-04-01 13:58:33
date last changed
2020-01-12 14:20:06
@article{5687fa0d-3080-4062-9c4c-dff2aab7755b,
  abstract     = {The post-war years were a time of expansion in Swedish publishing. The economy was growing, people became better educated, the rise of a large middle-class meant new costumers, new publishing and sales strategies added to the increasing market, and overall there was higher sales, more titles published and more people reading. Despite the success story there has been hardly any research done on the overall publishing structures of the period and the proposed article is an attempt to map ‘who did what’ in publishing. Four main aspects are considered in the article: published titles (statistics, translations, genres), material aspects (publishing formats, the importance of the paperback), the publishing houses (general structures, the position and strategies of the Publisher’s Association), and the market (very briefly on the relation to readers, sales, book trade etc.).<br/><br/>The article argues that the 25 years after the war were a golden age in Swedish publishing, a short phase, which is still regarded today as emblematic for the ‘good’ trade.},
  author       = {Steiner, Ann},
  issn         = {0036-5653},
  language     = {eng},
  number       = {2},
  pages        = {22--37},
  publisher    = {Academic Press},
  series       = {Scandinavica - International Journal of Scandinavian Studies},
  title        = {The Book Trade Expansion: Books and Publishers in Sweden, 1945–1970},
  volume       = {51},
  year         = {2013},
}