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The Challenges of Re-Packaging a Heritage

Gradén, Lizette LU and O'Dell, Thomas LU (2018) In Rethinking Scandinavia: CSS Publications Web Quaterly 2(1).
Abstract
In the last decade, many museums that were established in the 20th century by immigrants from the Nordic countries have become increasingly concerned with broadening their audiences and more actively engaging their visitors. Efforts to do this have varied from offering cocktail hours, culinary conferences, and sauna sessions, to striving to appeal to people who may not identify as Nordic or do not think of museums as places they would normally visit. In part, these efforts stem from the growing expectations museums face of demonstrating the manner in which they serve a public benefit and support social values at play in society at large, but they also stem from the demands museums face of providing measurable results of annual growth to... (More)
In the last decade, many museums that were established in the 20th century by immigrants from the Nordic countries have become increasingly concerned with broadening their audiences and more actively engaging their visitors. Efforts to do this have varied from offering cocktail hours, culinary conferences, and sauna sessions, to striving to appeal to people who may not identify as Nordic or do not think of museums as places they would normally visit. In part, these efforts stem from the growing expectations museums face of demonstrating the manner in which they serve a public benefit and support social values at play in society at large, but they also stem from the demands museums face of providing measurable results of annual growth to their financial stakeholders. But how does, and can, this work when it is a very particular heritage (Nordic heritage) that is under a museum’s auspices? (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Critical Heritage Studies, Museum management, Heritage Brand Identity Process, Ethnology
in
Rethinking Scandinavia: CSS Publications Web Quaterly
volume
2
issue
1
pages
9 pages
ISSN
2002-9039
language
English
LU publication?
yes
id
39b92521-2bd0-47fa-a38f-d2703b4e9c8d
alternative location
http://www.css.lu.se/fileadmin/user_upload/CSS/CSS_Quarterly/_2/RS_2_-_Lizette_Graden___Tom_O_Dell_-_The_Challenges_of_Re-Packaging_a_Heritage.html
date added to LUP
2018-06-26 09:24:59
date last changed
2019-06-01 17:08:10
@article{39b92521-2bd0-47fa-a38f-d2703b4e9c8d,
  abstract     = {{In the last decade, many museums that were established in the 20th century by immigrants from the Nordic countries have become increasingly concerned with broadening their audiences and more actively engaging their visitors. Efforts to do this have varied from offering cocktail hours, culinary conferences, and sauna sessions, to striving to appeal to people who may not identify as Nordic or do not think of museums as places they would normally visit. In part, these efforts stem from the growing expectations museums face of demonstrating the manner in which they serve a public benefit and support social values at play in society at large, but they also stem from the demands museums face of providing measurable results of annual growth to their financial stakeholders. But how does, and can, this work when it is a very particular heritage (Nordic heritage) that is under a museum’s auspices?}},
  author       = {{Gradén, Lizette and O'Dell, Thomas}},
  issn         = {{2002-9039}},
  keywords     = {{Critical Heritage Studies; Museum management; Heritage Brand Identity Process; Ethnology}},
  language     = {{eng}},
  month        = {{07}},
  number       = {{1}},
  series       = {{Rethinking Scandinavia: CSS Publications Web Quaterly}},
  title        = {{The Challenges of Re-Packaging a Heritage}},
  url          = {{https://lup.lub.lu.se/search/files/50584722/RS_2_Lizette_Graden_Tom_O_Dell_The_Challenges_of_Re_Packaging_a_Heritage.pdf}},
  volume       = {{2}},
  year         = {{2018}},
}