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Social Media and Development: Understanding NGO practices and perceptions

Anand, Sheombar ; Urquhart, Cathy LU ; Kayas, Oliver and Tidings, Ndhlovu (2018)
Abstract
The goal of this study is to identify the perspectives that development NGOs attribute to organisational social media, and furthermore elaborate on an appropriate categorisation of these perspectives for social media use by development NGOs. How social media is used in the area of development, where the use goes far beyond the private sector purpose of publicity and converting a sale, is a key issue for NGOs. Fourteen development NGOs from the Netherlands that are actively using social media were selected for this study. Interviews were conducted to collect data from the decision makers and practitioners in these organisations. The grounded theory method combined with a multiple case study was applied for data analysis. The resulting... (More)
The goal of this study is to identify the perspectives that development NGOs attribute to organisational social media, and furthermore elaborate on an appropriate categorisation of these perspectives for social media use by development NGOs. How social media is used in the area of development, where the use goes far beyond the private sector purpose of publicity and converting a sale, is a key issue for NGOs. Fourteen development NGOs from the Netherlands that are actively using social media were selected for this study. Interviews were conducted to collect data from the decision makers and practitioners in these organisations. The grounded theory method combined with a multiple case study was applied for data analysis. The resulting preliminary framework presents us with four emerging perspectives, namely Technological, Individual, Collective and Contextual perspectives attributed to organisational social media use. We theorise that there are relationships between these four perspectives. This paper suggests that the understanding of (organisational) social media use among development NGOs can be better understood by identifying these perspectives and their inter-relationships. The implications of these findings for the literature on affordances and organisational social media use in the context of development and NGOs are discussed. (Less)
Please use this url to cite or link to this publication:
author
; ; and
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Social media, organisational social media, nonprofit, NGO, international development, affordances, affordance clusters, affordance ecologies, ICT for development
host publication
Proceedings of the 11th Annual Pre-ICIS SIG GlobDev Workshop : GlobDev 2018 - GlobDev 2018
publisher
AIS
ISBN
978-0-9976176-9-6
language
English
LU publication?
no
id
3b1adcc2-038b-4d8c-97ab-3842362a0bbe
alternative location
https://aisel.aisnet.org/globdev2018/3/
date added to LUP
2023-11-29 13:22:51
date last changed
2023-11-29 13:22:51
@inproceedings{3b1adcc2-038b-4d8c-97ab-3842362a0bbe,
  abstract     = {{The goal of this study is to identify the perspectives that development NGOs attribute to organisational social media, and furthermore elaborate on an appropriate categorisation of these perspectives for social media use by development NGOs. How social media is used in the area of development, where the use goes far beyond the private sector purpose of publicity and converting a sale, is a key issue for NGOs. Fourteen development NGOs from the Netherlands that are actively using social media were selected for this study. Interviews were conducted to collect data from the decision makers and practitioners in these organisations. The grounded theory method combined with a multiple case study was applied for data analysis. The resulting preliminary framework presents us with four emerging perspectives, namely Technological, Individual, Collective and Contextual perspectives attributed to organisational social media use. We theorise that there are relationships between these four perspectives. This paper suggests that the understanding of (organisational) social media use among development NGOs can be better understood by identifying these perspectives and their inter-relationships. The implications of these findings for the literature on affordances and organisational social media use in the context of development and NGOs are discussed.}},
  author       = {{Anand, Sheombar and Urquhart, Cathy and Kayas, Oliver and Tidings, Ndhlovu}},
  booktitle    = {{Proceedings of the 11th Annual Pre-ICIS SIG GlobDev Workshop : GlobDev 2018}},
  isbn         = {{978-0-9976176-9-6}},
  keywords     = {{Social media; organisational social media; nonprofit; NGO; international development; affordances; affordance clusters; affordance ecologies; ICT for development}},
  language     = {{eng}},
  month        = {{12}},
  publisher    = {{AIS}},
  title        = {{Social Media and Development: Understanding NGO practices and perceptions}},
  url          = {{https://aisel.aisnet.org/globdev2018/3/}},
  year         = {{2018}},
}