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A Clash of Ideals : The Introduction of Televised Information in Sweden, 1969–1972

Stjernholm, Emil LU (2022) In Media History 28(3). p.425-441
Abstract
In 1969, a government report concluded that there was a need for closer contact between the citizens and Swedish government agencies. Television, at this time still considered a new medium, was highlighted in the report as a valuable form of mass communication with great yet unfulfilled promise as a disseminator of government information. A heated debate about the role and function of government information ensued, not least within the public service broadcaster Sveriges Radio. While much research has been devoted to the Swedish public service model, little is known about Swedish television’s function as a communication tool for government authorities. The article shows that the discursive struggles surrounding Swedish government agencies’... (More)
In 1969, a government report concluded that there was a need for closer contact between the citizens and Swedish government agencies. Television, at this time still considered a new medium, was highlighted in the report as a valuable form of mass communication with great yet unfulfilled promise as a disseminator of government information. A heated debate about the role and function of government information ensued, not least within the public service broadcaster Sveriges Radio. While much research has been devoted to the Swedish public service model, little is known about Swedish television’s function as a communication tool for government authorities. The article shows that the discursive struggles surrounding Swedish government agencies’ use of television centered on three main issues: public service broadcasting’s independence, the dangers related to one-way mass communication, and the shape and aesthetics of government information. By shedding light on the introduction of the program Anslagstavlan, this article contributes to a previously forsaken media history of televised information. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
television, public relations, broadcasting history, public service broadcasting, advertisements, public service announcements, public service films, government information, public information, public information campaigns, democracy, communication
in
Media History
volume
28
issue
3
pages
17 pages
publisher
Routledge
external identifiers
  • scopus:85130922620
ISSN
1469-9729
DOI
10.1080/13688804.2022.2079483
project
Televising Information: Audiovisual Communication of Swedish Government Agencies
language
English
LU publication?
yes
id
3bc251b8-1dbc-4ad1-9009-1054c01325ec
date added to LUP
2022-05-23 14:37:23
date last changed
2023-05-02 04:02:16
@article{3bc251b8-1dbc-4ad1-9009-1054c01325ec,
  abstract     = {{In 1969, a government report concluded that there was a need for closer contact between the citizens and Swedish government agencies. Television, at this time still considered a new medium, was highlighted in the report as a valuable form of mass communication with great yet unfulfilled promise as a disseminator of government information. A heated debate about the role and function of government information ensued, not least within the public service broadcaster Sveriges Radio. While much research has been devoted to the Swedish public service model, little is known about Swedish television’s function as a communication tool for government authorities. The article shows that the discursive struggles surrounding Swedish government agencies’ use of television centered on three main issues: public service broadcasting’s independence, the dangers related to one-way mass communication, and the shape and aesthetics of government information. By shedding light on the introduction of the program Anslagstavlan, this article contributes to a previously forsaken media history of televised information.}},
  author       = {{Stjernholm, Emil}},
  issn         = {{1469-9729}},
  keywords     = {{television; public relations; broadcasting history; public service broadcasting; advertisements; public service announcements; public service films; government information; public information; public information campaigns; democracy; communication}},
  language     = {{eng}},
  month        = {{05}},
  number       = {{3}},
  pages        = {{425--441}},
  publisher    = {{Routledge}},
  series       = {{Media History}},
  title        = {{A Clash of Ideals : The Introduction of Televised Information in Sweden, 1969–1972}},
  url          = {{http://dx.doi.org/10.1080/13688804.2022.2079483}},
  doi          = {{10.1080/13688804.2022.2079483}},
  volume       = {{28}},
  year         = {{2022}},
}