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Let’s go thrift shopping : exploring circular business model innovation in fashion retail

Hellström, Daniel LU and Olsson, John LU (2023) 18TH Academy of Innovation, Entrepreneurship, and Knowledge Conference
Abstract
The circular economy offers promising opportunities for the fashion industry to decouple revenue streams from resource use. To take advantage of these opportunities, this research investigates circular business model innovation and advances knowledge of what drives such innovation and how this process can be accelerated. In a collaborative setting, we developed and validated a circular business model that supports clothing reuse. Inspired by design-science and supported by business model theory, the model reveals patterns of circular business model innovation that revolve around consumer centricity as an innovation driver, the role of logistics as an innovation catalyst, and how these affect business model transition toward a circular... (More)
The circular economy offers promising opportunities for the fashion industry to decouple revenue streams from resource use. To take advantage of these opportunities, this research investigates circular business model innovation and advances knowledge of what drives such innovation and how this process can be accelerated. In a collaborative setting, we developed and validated a circular business model that supports clothing reuse. Inspired by design-science and supported by business model theory, the model reveals patterns of circular business model innovation that revolve around consumer centricity as an innovation driver, the role of logistics as an innovation catalyst, and how these affect business model transition toward a circular economy. Thirteen business model-oriented propositions that elaborate theory are put forward based on these findings. (Less)
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author
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organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Circular economy, Consumer centricity, Fashion, Innovation, Logistics services, Retail, Sustainability
conference name
18TH Academy of Innovation, Entrepreneurship, and Knowledge Conference
conference location
Madrid, Spain
conference dates
2023-06-21 - 2023-06-23
language
English
LU publication?
yes
id
3c2865a5-3568-4366-a659-310596c83feb
date added to LUP
2023-11-19 12:37:56
date last changed
2023-11-20 09:52:20
@misc{3c2865a5-3568-4366-a659-310596c83feb,
  abstract     = {{The circular economy offers promising opportunities for the fashion industry to decouple revenue streams from resource use. To take advantage of these opportunities, this research investigates circular business model innovation and advances knowledge of what drives such innovation and how this process can be accelerated. In a collaborative setting, we developed and validated a circular business model that supports clothing reuse. Inspired by design-science and supported by business model theory, the model reveals patterns of circular business model innovation that revolve around consumer centricity as an innovation driver, the role of logistics as an innovation catalyst, and how these affect business model transition toward a circular economy. Thirteen business model-oriented propositions that elaborate theory are put forward based on these findings.}},
  author       = {{Hellström, Daniel and Olsson, John}},
  keywords     = {{Circular economy; Consumer centricity; Fashion; Innovation; Logistics services; Retail; Sustainability}},
  language     = {{eng}},
  title        = {{Let’s go thrift shopping : exploring circular business model innovation in fashion retail}},
  year         = {{2023}},
}