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Online representations of nursing-home life in Sweden : Perspectives from staff on content, purpose and audience

Carlstedt, Elisabeth LU and Jönson, Håkan LU (2019) In Ageing and Society
Abstract

The article is based on a study of how social media and other types of online representations of nursing homes are described by staff. The study proceeds from a qualitative thematic analysis of 14 interviews with nursing-home representatives. The article addresses a key finding that was apparent in the interviews: the online representations' form and content were adjusted to fit the demands of residents' relatives. Given the peripheral role attributed to relatives in official Swedish eldercare policies, the motives for the online representations are systematically examined. Two motives are found to be central: marketing and assurance. Residents' relatives, specified as adult children, were perceived pre-admission as customers in charge... (More)

The article is based on a study of how social media and other types of online representations of nursing homes are described by staff. The study proceeds from a qualitative thematic analysis of 14 interviews with nursing-home representatives. The article addresses a key finding that was apparent in the interviews: the online representations' form and content were adjusted to fit the demands of residents' relatives. Given the peripheral role attributed to relatives in official Swedish eldercare policies, the motives for the online representations are systematically examined. Two motives are found to be central: marketing and assurance. Residents' relatives, specified as adult children, were perceived pre-admission as customers in charge of the process of choice and placement; post-admission, relatives requested proof that social activities were provided for their parents. The article discusses how online representations strategically construct a version of 'reality' by adjusting to relatives' unrealistic expectations, only showing residents as involved in social activities. Finally, the need to examine the actual role of relatives in Swedish eldercare is discussed.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
images of older people, marketisation, nursing home, qualitative analysis, relatives, social media
in
Ageing and Society
publisher
Cambridge University Press
external identifiers
  • scopus:85069495593
ISSN
0144-686X
DOI
10.1017/S0144686X19000941
language
English
LU publication?
yes
id
3c4ff92b-5167-4175-8619-e65618d0df70
date added to LUP
2019-08-09 13:48:32
date last changed
2019-08-28 04:57:54
@article{3c4ff92b-5167-4175-8619-e65618d0df70,
  abstract     = {<p>The article is based on a study of how social media and other types of online representations of nursing homes are described by staff. The study proceeds from a qualitative thematic analysis of 14 interviews with nursing-home representatives. The article addresses a key finding that was apparent in the interviews: the online representations' form and content were adjusted to fit the demands of residents' relatives. Given the peripheral role attributed to relatives in official Swedish eldercare policies, the motives for the online representations are systematically examined. Two motives are found to be central: marketing and assurance. Residents' relatives, specified as adult children, were perceived pre-admission as customers in charge of the process of choice and placement; post-admission, relatives requested proof that social activities were provided for their parents. The article discusses how online representations strategically construct a version of 'reality' by adjusting to relatives' unrealistic expectations, only showing residents as involved in social activities. Finally, the need to examine the actual role of relatives in Swedish eldercare is discussed.</p>},
  author       = {Carlstedt, Elisabeth and Jönson, Håkan},
  issn         = {0144-686X},
  keyword      = {images of older people,marketisation,nursing home,qualitative analysis,relatives,social media},
  language     = {eng},
  month        = {07},
  publisher    = {Cambridge University Press},
  series       = {Ageing and Society},
  title        = {Online representations of nursing-home life in Sweden : Perspectives from staff on content, purpose and audience},
  url          = {http://dx.doi.org/10.1017/S0144686X19000941},
  year         = {2019},
}