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Being a 'strategist' : Communication practitioners, strategic work, and power effects of the strategy discourse

Andersson, Rickard LU orcid (2020) In Public Relations Inquiry 9(3). p.257-276
Abstract
This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their “way of seeing” themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy “strategists” possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical... (More)
This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their “way of seeing” themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy “strategists” possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse-perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive towards the constitutive effects of strategy on the practice of public relations and strategic communication. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Public Relations Inquiry
volume
9
issue
3
pages
20 pages
publisher
SAGE Publications
external identifiers
  • scopus:85085356729
ISSN
2046-147X
DOI
10.1177/2046147X20920819
language
English
LU publication?
yes
id
3f953bea-5b76-40ca-ad65-59315ea35dfe
date added to LUP
2020-04-12 16:14:18
date last changed
2021-10-06 05:11:45
@article{3f953bea-5b76-40ca-ad65-59315ea35dfe,
  abstract     = {This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their “way of seeing” themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy “strategists” possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article empirically shows how practitioners engage with the strategy discourse to construct accounts of themselves and their work, and makes a theoretical contribution by exemplifying the problematizing potential of the strategy as discourse-perspective by discussing the power effects strategy has on the profession and practice. Thus, the article complements classical and emergent perspectives on strategy in public relations and strategic communication by offering an approach more attentive towards the constitutive effects of strategy on the practice of public relations and strategic communication.},
  author       = {Andersson, Rickard},
  issn         = {2046-147X},
  language     = {eng},
  month        = {09},
  number       = {3},
  pages        = {257--276},
  publisher    = {SAGE Publications},
  series       = {Public Relations Inquiry},
  title        = {Being a 'strategist' : Communication practitioners, strategic work, and power effects of the strategy discourse},
  url          = {http://dx.doi.org/10.1177/2046147X20920819},
  doi          = {10.1177/2046147X20920819},
  volume       = {9},
  year         = {2020},
}