Branding in the sacrificial mode - A study of the consumptive side of brand value production
(2013) In Scandinavian Journal of Management 29(2). p.123-134
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3362933
- author
- Rennstam, Jens LU
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Scandinavian Journal of Management
- volume
- 29
- issue
- 2
- pages
- 123 - 134
- publisher
- Elsevier
- external identifiers
-
- wos:000319183600002
- scopus:84877018793
- ISSN
- 0956-5221
- DOI
- 10.1016/j.scaman.2013.03.002
- project
- Public Management Research
- language
- English
- LU publication?
- yes
- id
- 4008d1fd-dd5a-4278-91a1-952a528b9be6 (old id 3362933)
- date added to LUP
- 2016-04-01 14:25:46
- date last changed
- 2022-03-22 00:01:46
@article{4008d1fd-dd5a-4278-91a1-952a528b9be6,
author = {{Rennstam, Jens}},
issn = {{0956-5221}},
language = {{eng}},
number = {{2}},
pages = {{123--134}},
publisher = {{Elsevier}},
series = {{Scandinavian Journal of Management}},
title = {{Branding in the sacrificial mode - A study of the consumptive side of brand value production}},
url = {{http://dx.doi.org/10.1016/j.scaman.2013.03.002}},
doi = {{10.1016/j.scaman.2013.03.002}},
volume = {{29}},
year = {{2013}},
}