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Laundry routine and resource consumption in Australia

Jack, Tullia LU (2013) In International Journal of Consumer Studies 37(6). p.667-674
Abstract
Inconspicuous consumption, the habitual use of resources in daily routines, poses a challenge to sustainable consumption. For example, laundry is often the most environmentally demanding stage of clothing’s life cycle, consuming significant quantities of water, energy and chemicals. Laundry thus provides a prime example of inconspicuous consumption, from which to consider sustainability transitions. However, because of the mundane nature of washing clothes, it is sometimes over looked in sustainable fashion literature.
This paper presents the results of surveying 263 Australians about their jeans, laundry
habits and resource consumption, to build a picture of the expectations and actions surrounding the performance of cleanliness... (More)
Inconspicuous consumption, the habitual use of resources in daily routines, poses a challenge to sustainable consumption. For example, laundry is often the most environmentally demanding stage of clothing’s life cycle, consuming significant quantities of water, energy and chemicals. Laundry thus provides a prime example of inconspicuous consumption, from which to consider sustainability transitions. However, because of the mundane nature of washing clothes, it is sometimes over looked in sustainable fashion literature.
This paper presents the results of surveying 263 Australians about their jeans, laundry
habits and resource consumption, to build a picture of the expectations and actions surrounding the performance of cleanliness in everyday life. These surveys are triangulated against in-depth interviews with people who had not washed their jeans for three months revealing qualitative insights into influences of laundry practice. This paper documents how and why people perform laundry. An interesting finding is that people can not wash and still be socially acceptable, suggesting that cleanliness is a cultural construct, the pursuit of which increases the use of water, energy and chemicals, in conflict with sustainable consumption goals. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Australia, cleanliness, consumption, dirt, everyday, inconspicuous consumption, laundry, practices, routine, sustainability.
in
International Journal of Consumer Studies
volume
37
issue
6
pages
667 - 674
publisher
Wiley-Blackwell
external identifiers
  • scopus:84885938681
ISSN
1470-6431
DOI
10.1111/ijcs.12048
language
English
LU publication?
no
id
d0c18f28-9229-4638-955e-4b2aea15ea09 (old id 4195395)
date added to LUP
2013-12-17 09:57:08
date last changed
2018-12-02 03:04:15
@article{d0c18f28-9229-4638-955e-4b2aea15ea09,
  abstract     = {Inconspicuous consumption, the habitual use of resources in daily routines, poses a challenge to sustainable consumption. For example, laundry is often the most environmentally demanding stage of clothing’s life cycle, consuming significant quantities of water, energy and chemicals. Laundry thus provides a prime example of inconspicuous consumption, from which to consider sustainability transitions. However, because of the mundane nature of washing clothes, it is sometimes over looked in sustainable fashion literature.<br/>This paper presents the results of surveying 263 Australians about their jeans, laundry<br/>habits and resource consumption, to build a picture of the expectations and actions surrounding the performance of cleanliness in everyday life. These surveys are triangulated against in-depth interviews with people who had not washed their jeans for three months revealing qualitative insights into influences of laundry practice. This paper documents how and why people perform laundry. An interesting finding is that people can not wash and still be socially acceptable, suggesting that cleanliness is a cultural construct, the pursuit of which increases the use of water, energy and chemicals, in conflict with sustainable consumption goals.},
  author       = {Jack, Tullia},
  issn         = {1470-6431},
  keyword      = {Australia,cleanliness,consumption,dirt,everyday,inconspicuous consumption,laundry,practices,routine,sustainability.},
  language     = {eng},
  number       = {6},
  pages        = {667--674},
  publisher    = {Wiley-Blackwell},
  series       = {International Journal of Consumer Studies},
  title        = {Laundry routine and resource consumption in Australia},
  url          = {http://dx.doi.org/10.1111/ijcs.12048},
  volume       = {37},
  year         = {2013},
}