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Designing Enchanted Rituals for Modern Man

Hornborg, Anne-Christine LU orcid (2021) p.255-274
Abstract
This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to... (More)
This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to give therapeutic healing or to increase personal capacity at work. (Less)
Abstract (Swedish)
This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to... (More)
This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to give therapeutic healing or to increase personal capacity at work. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Coaching and laymen therapies, Individual-centered practices, Ritualization of life-stories´Market-adaption
host publication
The Palgrave Handbook of Anthropological Ritual Studies
editor
Stewart, Pamela J. and Strathern, Andrew J.
pages
19 pages
publisher
Palgrave Macmillan
external identifiers
  • scopus:85161179135
ISBN
978-3-030-76825-6
978-3-030-76824-9
DOI
10.1007/978-3-030-76825-6_13
language
English
LU publication?
yes
id
41d7f3a7-c80c-4fe1-bbae-c5ea8e78b412
date added to LUP
2021-11-06 21:44:53
date last changed
2024-03-22 18:07:07
@inbook{41d7f3a7-c80c-4fe1-bbae-c5ea8e78b412,
  abstract     = {{This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to give therapeutic healing or to increase personal capacity at work.}},
  author       = {{Hornborg, Anne-Christine}},
  booktitle    = {{The Palgrave Handbook of Anthropological Ritual Studies}},
  editor       = {{Stewart, Pamela J. and Strathern, Andrew J.}},
  isbn         = {{978-3-030-76825-6}},
  keywords     = {{Coaching and laymen therapies, Individual-centered practices, Ritualization of life-stories´Market-adaption}},
  language     = {{eng}},
  pages        = {{255--274}},
  publisher    = {{Palgrave Macmillan}},
  title        = {{Designing Enchanted Rituals for Modern Man}},
  url          = {{http://dx.doi.org/10.1007/978-3-030-76825-6_13}},
  doi          = {{10.1007/978-3-030-76825-6_13}},
  year         = {{2021}},
}