Towards Linking Disruptive Innovations and BOP Markets
(2009) 17th International Conference on Engineering Design - ICED'09- Abstract
- The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our... (More)
- The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our research, and attempts to demonstrate that BoP can present a potential new market for companies to successfully employ disruptive innovations. This is shown by synthesizing the reviewed literature on: (1) design, development, marketing, and distribution of products and services in BoP markets; and (2) disruptive innovations. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5049973
- author
- Jagtap, Santosh LU and Kandachar, Prabhu
- publishing date
- 2009
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Base of the pyramid (BoP), innovations, disruptive innovations
- host publication
- DS 58-1: Proceedings of ICED 09, the 17th International Conference on Engineering Design
- publisher
- Design Society
- conference name
- 17th International Conference on Engineering Design - ICED'09
- conference location
- STANFORD UNIVERSITY, STANFORD, CA, United States
- conference dates
- 2009-08-24 - 2009-08-27
- external identifiers
-
- scopus:84859242585
- language
- English
- LU publication?
- no
- id
- 43585d8d-4129-427e-9c81-a14d66a509d0 (old id 5049973)
- alternative location
- https://www.designsociety.org/publication/28611/towards_linking_disruptive_innovations_and_bop_markets
- date added to LUP
- 2016-04-04 10:33:11
- date last changed
- 2022-01-29 20:26:13
@inproceedings{43585d8d-4129-427e-9c81-a14d66a509d0, abstract = {{The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our research, and attempts to demonstrate that BoP can present a potential new market for companies to successfully employ disruptive innovations. This is shown by synthesizing the reviewed literature on: (1) design, development, marketing, and distribution of products and services in BoP markets; and (2) disruptive innovations.}}, author = {{Jagtap, Santosh and Kandachar, Prabhu}}, booktitle = {{DS 58-1: Proceedings of ICED 09, the 17th International Conference on Engineering Design}}, keywords = {{Base of the pyramid (BoP); innovations; disruptive innovations}}, language = {{eng}}, publisher = {{Design Society}}, title = {{Towards Linking Disruptive Innovations and BOP Markets}}, url = {{https://lup.lub.lu.se/search/files/5565872/5364603.pdf}}, year = {{2009}}, }