Experiment on consumer behaviour in fashion E-commerce – experience and insights
(2014) 3rd Nordic Conference on Consumer Research, 2014 p.1-6- Abstract
- As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/4457730
- author
- Hjort, Klas LU and Hellström, Daniel LU
- organization
- publishing date
- 2014
- type
- Contribution to conference
- publication status
- published
- subject
- keywords
- Experiment, E-commerce, Retail, Returns Policy, Delivery Policy
- pages
- 6 pages
- conference name
- 3rd Nordic Conference on Consumer Research, 2014
- conference location
- Vaasa, Finland
- conference dates
- 2014-05-21 - 2014-05-22
- language
- English
- LU publication?
- yes
- id
- de397b6f-3a41-484e-b059-daeb8d99efa9 (old id 4457730)
- date added to LUP
- 2016-04-04 14:05:57
- date last changed
- 2018-11-21 21:18:17
@misc{de397b6f-3a41-484e-b059-daeb8d99efa9, abstract = {{As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.}}, author = {{Hjort, Klas and Hellström, Daniel}}, keywords = {{Experiment; E-commerce; Retail; Returns Policy; Delivery Policy}}, language = {{eng}}, pages = {{1--6}}, title = {{Experiment on consumer behaviour in fashion E-commerce – experience and insights}}, url = {{https://lup.lub.lu.se/search/files/6280080/4457757.pdf}}, year = {{2014}}, }