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Experiment on consumer behaviour in fashion E-commerce – experience and insights

Hjort, Klas LU and Hellström, Daniel LU (2014) p.1-6
Abstract
As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Experiment, E-commerce, Retail, Returns Policy, Delivery Policy
pages
6 pages
language
English
LU publication?
yes
id
de397b6f-3a41-484e-b059-daeb8d99efa9 (old id 4457730)
date added to LUP
2016-04-04 14:05:57
date last changed
2018-11-21 21:18:17
@misc{de397b6f-3a41-484e-b059-daeb8d99efa9,
  abstract     = {As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.},
  author       = {Hjort, Klas and Hellström, Daniel},
  language     = {eng},
  pages        = {1--6},
  title        = {Experiment on consumer behaviour in fashion E-commerce – experience and insights},
  url          = {https://lup.lub.lu.se/search/ws/files/6280080/4457757.pdf},
  year         = {2014},
}