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Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis

Nelhans, Gustaf; Maurin Söderholm, Hanna; Nolin, Jan; Klang, Mathias and Lassi, Monica LU (2013) iConference, 2013 In [Host publication title missing] p.985-989
Abstract
In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up... (More)
In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
internet-based culture consumption, spontaneous reactions, anti-piracy, internet, cultural informatics, information policy, social and community informatics
in
[Host publication title missing]
pages
985 - 989
publisher
iSchools
conference name
iConference, 2013
language
English
LU publication?
no
id
0f2d2266-2d9a-4e34-bd1c-cc3367cd0a0b (old id 4500196)
alternative location
http://hdl.handle.net/2142/41278
date added to LUP
2014-06-25 13:54:20
date last changed
2016-06-29 08:56:16
@inproceedings{0f2d2266-2d9a-4e34-bd1c-cc3367cd0a0b,
  abstract     = {In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”.},
  author       = {Nelhans, Gustaf and Maurin Söderholm, Hanna and Nolin, Jan and Klang, Mathias and Lassi, Monica},
  booktitle    = {[Host publication title missing]},
  keyword      = {internet-based culture consumption,spontaneous reactions,anti-piracy,internet,cultural informatics,information policy,social and community informatics},
  language     = {eng},
  pages        = {985--989},
  publisher    = {iSchools},
  title        = {Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis},
  year         = {2013},
}