Communicating a sense of safety: the public experience of Swedish Police Instagram communication
(2023) In Journal of Communication Management- Abstract
- The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach: The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings: Findings show that the... (More)
- The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach: The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings: Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails. Originality/value: This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/45b3b92f-8ae9-4558-8a8c-cda14b64b4d7
- author
- Sjöberg, Jens ; Cassinger, Cecilia LU and Rampazzo Gambarato, Renira
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- epub
- subject
- in
- Journal of Communication Management
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85175574566
- ISSN
- 1363-254X
- DOI
- 10.1108/JCOM-03-2023-0033
- language
- English
- LU publication?
- yes
- id
- 45b3b92f-8ae9-4558-8a8c-cda14b64b4d7
- date added to LUP
- 2023-09-28 12:54:53
- date last changed
- 2023-12-04 14:49:23
@article{45b3b92f-8ae9-4558-8a8c-cda14b64b4d7,
abstract = {{The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach: The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings: Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails. Originality/value: This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.}},
author = {{Sjöberg, Jens and Cassinger, Cecilia and Rampazzo Gambarato, Renira}},
issn = {{1363-254X}},
language = {{eng}},
publisher = {{Emerald Group Publishing Limited}},
series = {{Journal of Communication Management}},
title = {{Communicating a sense of safety: the public experience of Swedish Police Instagram communication}},
url = {{http://dx.doi.org/10.1108/JCOM-03-2023-0033}},
doi = {{10.1108/JCOM-03-2023-0033}},
year = {{2023}},
}