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How design process for the Base of the Pyramid differs from that for the Top of the Pyramid

Jagtap, Santosh LU ; Larsson, Andreas LU ; Hiort, Viktor; Olander, Elin LU ; Warell, Anders LU and Khadilkar, Pramod (2014) In Design Studies 35(5). p.527-558
Abstract
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. (C) 2014 Elsevier... (More)
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. (C) 2014 Elsevier Ltd. All rights reserved. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Base of the Pyramid, design process, design activity, design behaviour, protocol analysis
in
Design Studies
volume
35
issue
5
pages
527 - 558
publisher
Elsevier
external identifiers
  • wos:000339698500004
  • scopus:84903376977
ISSN
1872-6909
DOI
10.1016/j.destud.2014.02.007
language
English
LU publication?
yes
id
e22872d7-eef0-4f74-8551-8c6ec4728de9 (old id 4665668)
date added to LUP
2014-09-25 15:22:39
date last changed
2017-10-01 03:30:59
@article{e22872d7-eef0-4f74-8551-8c6ec4728de9,
  abstract     = {The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. (C) 2014 Elsevier Ltd. All rights reserved.},
  author       = {Jagtap, Santosh and Larsson, Andreas and Hiort, Viktor and Olander, Elin and Warell, Anders and Khadilkar, Pramod},
  issn         = {1872-6909},
  keyword      = {Base of the Pyramid,design process,design activity,design behaviour,protocol analysis},
  language     = {eng},
  number       = {5},
  pages        = {527--558},
  publisher    = {Elsevier},
  series       = {Design Studies},
  title        = {How design process for the Base of the Pyramid differs from that for the Top of the Pyramid},
  url          = {http://dx.doi.org/10.1016/j.destud.2014.02.007},
  volume       = {35},
  year         = {2014},
}