Advanced

Reducing transportation emissions – a reaction to stakeholder pressure or a strategy to increase competitive advantage

Pålsson, Henrik LU and Kovács, Gyöngyi (2014) In International Journal of Physical Distribution & Logistics Management 44(4). p.283-304
Abstract
Purpose: This paper evaluates why companies reduce transportation emissions by examining the relative importance of external drivers vs. internal motives for companies in considering CO2 emissions in freight transportation.



Design/methodology/approach: A framework is suggested that captures internal, competitiveness-driven motives and external, stakeholder-driven drivers for companies seeking to reduce CO2 in freight transportation. These factors are tested in a large industry survey in Sweden. The survey resulted in 172 responses from corporate heads of logistics, a response rate of 40.3%.



Findings: Variations in responding to stakeholder pressure vs. company strategy for reducing transportation... (More)
Purpose: This paper evaluates why companies reduce transportation emissions by examining the relative importance of external drivers vs. internal motives for companies in considering CO2 emissions in freight transportation.



Design/methodology/approach: A framework is suggested that captures internal, competitiveness-driven motives and external, stakeholder-driven drivers for companies seeking to reduce CO2 in freight transportation. These factors are tested in a large industry survey in Sweden. The survey resulted in 172 responses from corporate heads of logistics, a response rate of 40.3%.



Findings: Variations in responding to stakeholder pressure vs. company strategy for reducing transportation emissions are identified. Company strategy outweighs stakeholder pressure in determining whether a company intends to green its transportation. The strategy leads to company-internal motives for reducing transportation emissions which differ from company to company. These differences, in turn, lead to different levels of intended reductions. Stakeholder pressure sets the minimal levels that elevate the performance of a group of companies in an industry or a country, but the differentiation effect across companies is lost. The intention to reduce emissions is greatest if a company has both economic and image motives. The logistics resource configuration does not seem to impact drivers and motives.



Research limitations/implications: The research is based on companies in Sweden. Studies across several countries are needed to investigate the impact of national requirements.



Originality/value: The paper shows that the combination of the resource-based view and stakeholder theory presents a better explanation as to why companies reduce transportation emissions than either of them do separately. By combining the two theories this research differentiates between how stakeholder pressure and company strategy influence intents to green transportation. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
CO2 emissions, Driver, Freight transport, Motive, RBV, Stakeholder, Survey, Sustainability
in
International Journal of Physical Distribution & Logistics Management
volume
44
issue
4
pages
283 - 304
publisher
Emerald Group Publishing Limited
external identifiers
  • wos:000341879700003
  • scopus:84900847432
ISSN
0960-0035
DOI
10.1108/IJPDLM-09-2012-0293
language
English
LU publication?
yes
id
b1f3f7ab-561c-4db1-80cd-2064d9944b18 (old id 4690375)
date added to LUP
2014-09-30 17:10:18
date last changed
2017-10-22 04:04:09
@article{b1f3f7ab-561c-4db1-80cd-2064d9944b18,
  abstract     = {Purpose: This paper evaluates why companies reduce transportation emissions by examining the relative importance of external drivers vs. internal motives for companies in considering CO2 emissions in freight transportation.<br/><br>
<br/><br>
Design/methodology/approach: A framework is suggested that captures internal, competitiveness-driven motives and external, stakeholder-driven drivers for companies seeking to reduce CO2 in freight transportation. These factors are tested in a large industry survey in Sweden. The survey resulted in 172 responses from corporate heads of logistics, a response rate of 40.3%. <br/><br>
<br/><br>
Findings: Variations in responding to stakeholder pressure vs. company strategy for reducing transportation emissions are identified. Company strategy outweighs stakeholder pressure in determining whether a company intends to green its transportation. The strategy leads to company-internal motives for reducing transportation emissions which differ from company to company. These differences, in turn, lead to different levels of intended reductions. Stakeholder pressure sets the minimal levels that elevate the performance of a group of companies in an industry or a country, but the differentiation effect across companies is lost. The intention to reduce emissions is greatest if a company has both economic and image motives. The logistics resource configuration does not seem to impact drivers and motives.<br/><br>
<br/><br>
Research limitations/implications: The research is based on companies in Sweden. Studies across several countries are needed to investigate the impact of national requirements. <br/><br>
<br/><br>
Originality/value: The paper shows that the combination of the resource-based view and stakeholder theory presents a better explanation as to why companies reduce transportation emissions than either of them do separately. By combining the two theories this research differentiates between how stakeholder pressure and company strategy influence intents to green transportation.},
  author       = {Pålsson, Henrik and Kovács, Gyöngyi},
  issn         = {0960-0035},
  keyword      = {CO2 emissions,Driver,Freight transport,Motive,RBV,Stakeholder,Survey,Sustainability},
  language     = {eng},
  number       = {4},
  pages        = {283--304},
  publisher    = {Emerald Group Publishing Limited},
  series       = {International Journal of Physical Distribution & Logistics Management},
  title        = {Reducing transportation emissions – a reaction to stakeholder pressure or a strategy to increase competitive advantage},
  url          = {http://dx.doi.org/10.1108/IJPDLM-09-2012-0293},
  volume       = {44},
  year         = {2014},
}