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Internationalization Through Sociopolitical Relationships: MNEs in India.

Elg, Ulf LU and Pervez N., Ghauri (2015) In Long Range Planning 48(5). p.334-345
Abstract
This paper discusses how foreign Multinational Enterprises (MNEs) with limited resources may build a position in a challenging and culturally different emerging market. We apply exchange theory and an interorganizational approach, and discuss how firms develop a unique set of relationships and gain the support of business, as well as political and social actors, to manage their operations in an emerging market. Based on two case studies and several in-depth interviews with managers and decision makers in Sweden and India, we demonstrate how Tetra Pak and Axis Communications, two Swedish multinationals, are able to innovate and create new values for customers and other stakeholders in the Indian market. Our emphasis on political and social... (More)
This paper discusses how foreign Multinational Enterprises (MNEs) with limited resources may build a position in a challenging and culturally different emerging market. We apply exchange theory and an interorganizational approach, and discuss how firms develop a unique set of relationships and gain the support of business, as well as political and social actors, to manage their operations in an emerging market. Based on two case studies and several in-depth interviews with managers and decision makers in Sweden and India, we demonstrate how Tetra Pak and Axis Communications, two Swedish multinationals, are able to innovate and create new values for customers and other stakeholders in the Indian market. Our emphasis on political and social actors, combined with business relationships, offers a new understanding about how MNEs may manage emerging markets. The study also shows how exchange theory can help in analyzing this internationalization process. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Long Range Planning
volume
48
issue
5
pages
334 - 345
publisher
Elsevier
external identifiers
  • wos:000362135100004
  • scopus:84941810877
ISSN
1873-1872
DOI
10.1016/j.lrp.2014.09.007
language
English
LU publication?
yes
id
e7c5f193-3b58-4412-8559-08291c4e4555 (old id 4810548)
date added to LUP
2014-11-21 15:47:07
date last changed
2017-10-01 03:28:36
@article{e7c5f193-3b58-4412-8559-08291c4e4555,
  abstract     = {This paper discusses how foreign Multinational Enterprises (MNEs) with limited resources may build a position in a challenging and culturally different emerging market. We apply exchange theory and an interorganizational approach, and discuss how firms develop a unique set of relationships and gain the support of business, as well as political and social actors, to manage their operations in an emerging market. Based on two case studies and several in-depth interviews with managers and decision makers in Sweden and India, we demonstrate how Tetra Pak and Axis Communications, two Swedish multinationals, are able to innovate and create new values for customers and other stakeholders in the Indian market. Our emphasis on political and social actors, combined with business relationships, offers a new understanding about how MNEs may manage emerging markets. The study also shows how exchange theory can help in analyzing this internationalization process.},
  author       = {Elg, Ulf and Pervez N., Ghauri},
  issn         = {1873-1872},
  language     = {eng},
  number       = {5},
  pages        = {334--345},
  publisher    = {Elsevier},
  series       = {Long Range Planning},
  title        = {Internationalization Through Sociopolitical Relationships: MNEs in India.},
  url          = {http://dx.doi.org/10.1016/j.lrp.2014.09.007},
  volume       = {48},
  year         = {2015},
}