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The Trouble with Stars : Vernacular versus Global Stardom in Two Forms of European Popular Culture

Hedling, Olof LU (2015) In The Europeanness of European cinema : identity, meaning, globalisation Part of Series: International Library of the Moving Image. p.116-129
Abstract
Transnational stardom, in the sense that particular star actors constitute a genuine draw for audiences in other European countries than that of the film’s origin, appears an increasingly rare thing within the continent’s cinema. In short, a transnational star system is wanting. Had it existed, more attractive films would most undoubtedly be a reality. Furthermore, with such a system in place films would probably find wider distribution across borders. Accordingly a star system could contribute to a more fertile and economically vigorous landscape in which European cinema could exist.

In this article, on the one hand, some of the reasons why this situation prevails will be conferred. These include the continent’s l'exception... (More)
Transnational stardom, in the sense that particular star actors constitute a genuine draw for audiences in other European countries than that of the film’s origin, appears an increasingly rare thing within the continent’s cinema. In short, a transnational star system is wanting. Had it existed, more attractive films would most undoubtedly be a reality. Furthermore, with such a system in place films would probably find wider distribution across borders. Accordingly a star system could contribute to a more fertile and economically vigorous landscape in which European cinema could exist.

In this article, on the one hand, some of the reasons why this situation prevails will be conferred. These include the continent’s l'exception culturelle, the prevalence of film festivals, public funding bodies comparative downgrading of the worth of stars, European productions’ propensity for underfunding, the occasionally noticeable tendency to ‘mistreat’ stars, but also factors such as European views on equality. Obvious divisions such as language and differing cultural ideals will be briefly touched upon as well.

On the other hand, the above condition will be contrasted with that which prevails within the popular cultural form of European soccer. Here, something resembling an authentic European transnational star culture has developed and appears to take very little notice of nationality. Thus, stars move freely across borders and are admired all over the continent, not to say globally. A filmic representation of this which, furthermore, strongly underscores several layers of connections between soccer, stardom and cinema, is Alejandro González Iñárritu’s three minute long Write the Future commercial, made for Nike and presented just before the 2010 World Cup. The article will be concluded by a brief discussion and comparison, partly based on a reading of the film, of the different paths the phenomenon of stardom has taken in relation to the two popular European cultural forms that is film and soccer while, perhaps, suggestions what the former may learn from the latter may finally be put forward. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
European cinema, stardom, European soccer, popular culture, Write the Future (film)
in
The Europeanness of European cinema : identity, meaning, globalisation
editor
Alissa, Timoshkina; Mary, Harrod and Mariana, Liz
volume
Part of Series: International Library of the Moving Image
pages
116 - 129
publisher
I.B. Tauris
ISBN
9781780769295
project
Europeisk, skandinavisk och regional film och filmproduktion
language
English
LU publication?
yes
id
8ab7b7e9-5f6a-4042-a647-a461f38af129 (old id 4889253)
date added to LUP
2014-12-29 14:04:28
date last changed
2016-04-16 10:27:01
@inbook{8ab7b7e9-5f6a-4042-a647-a461f38af129,
  abstract     = {Transnational stardom, in the sense that particular star actors constitute a genuine draw for audiences in other European countries than that of the film’s origin, appears an increasingly rare thing within the continent’s cinema. In short, a transnational star system is wanting. Had it existed, more attractive films would most undoubtedly be a reality. Furthermore, with such a system in place films would probably find wider distribution across borders. Accordingly a star system could contribute to a more fertile and economically vigorous landscape in which European cinema could exist.<br/><br>
In this article, on the one hand, some of the reasons why this situation prevails will be conferred. These include the continent’s l'exception culturelle, the prevalence of film festivals, public funding bodies comparative downgrading of the worth of stars, European productions’ propensity for underfunding, the occasionally noticeable tendency to ‘mistreat’ stars, but also factors such as European views on equality. Obvious divisions such as language and differing cultural ideals will be briefly touched upon as well.<br/><br>
On the other hand, the above condition will be contrasted with that which prevails within the popular cultural form of European soccer. Here, something resembling an authentic European transnational star culture has developed and appears to take very little notice of nationality. Thus, stars move freely across borders and are admired all over the continent, not to say globally. A filmic representation of this which, furthermore, strongly underscores several layers of connections between soccer, stardom and cinema, is Alejandro González Iñárritu’s three minute long Write the Future commercial, made for Nike and presented just before the 2010 World Cup. The article will be concluded by a brief discussion and comparison, partly based on a reading of the film, of the different paths the phenomenon of stardom has taken in relation to the two popular European cultural forms that is film and soccer while, perhaps, suggestions what the former may learn from the latter may finally be put forward.},
  author       = {Hedling, Olof},
  editor       = {Alissa, Timoshkina and Mary, Harrod and Mariana, Liz},
  isbn         = {9781780769295},
  keyword      = {European cinema,stardom,European soccer,popular culture,Write the Future (film)},
  language     = {eng},
  pages        = {116--129},
  publisher    = {I.B. Tauris},
  series       = {The Europeanness of European cinema : identity, meaning, globalisation},
  title        = {The Trouble with Stars : Vernacular versus Global Stardom in Two Forms of European Popular Culture},
  volume       = {Part of Series: International Library of the Moving Image},
  year         = {2015},
}