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Strategic reversal – The network as reason, means and end

Öberg, Christina LU (2014) In The IMP Journal 8(2). p.74-83
Abstract
This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements

a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense... (More)
This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements

a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense that it does not bring the parties, or their network connections, back to what they were before the initial strategy. For the firms reversing their strategies, new parties need to be invited to direct relationships, while present network parties may inhibit the reversal. These findings contribute to previous research through describing post-implementation reversal of strategy, and relate it to the network in its formulation, implementation and as affecting its outcome. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Corporate divorce, demerger, divesture, means, reversal, strategy
in
The IMP Journal
volume
8
issue
2
pages
74 - 83
publisher
Emerald Group Publishing Limited
ISSN
0809-7259
language
English
LU publication?
yes
id
ead8170c-852a-45ec-9f63-66c7aabbf6cf (old id 4934803)
date added to LUP
2015-01-20 15:20:50
date last changed
2016-04-16 00:30:17
@article{ead8170c-852a-45ec-9f63-66c7aabbf6cf,
  abstract     = {This paper describes and discusses strategic reversal in a network context. Strategic reversal here refers to how a company implements<br/><br>
a strategy and, with a lapse of time, decides to undo that strategic change. The paper discusses strategic reversal in terms of being: (i) driven by the network or changes therein; (ii) using the network to accomplish the reversal; and (iii) affecting network parties. It contrasts this with the initial strategy, and discusses the initial strategy and reversal in terms of company-centric and network-driven strategy. Two case studies illustrate this. The paper concludes that the reversal may be company-centric to as high an extent as the initial strategy. The reversal is not complete in the sense that it does not bring the parties, or their network connections, back to what they were before the initial strategy. For the firms reversing their strategies, new parties need to be invited to direct relationships, while present network parties may inhibit the reversal. These findings contribute to previous research through describing post-implementation reversal of strategy, and relate it to the network in its formulation, implementation and as affecting its outcome.},
  author       = {Öberg, Christina},
  issn         = {0809-7259},
  keyword      = {Corporate divorce,demerger,divesture,means,reversal,strategy},
  language     = {eng},
  number       = {2},
  pages        = {74--83},
  publisher    = {Emerald Group Publishing Limited},
  series       = {The IMP Journal},
  title        = {Strategic reversal – The network as reason, means and end},
  volume       = {8},
  year         = {2014},
}