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Making sense of circularity. An institutional logic perspective on circular business model transitions in incumbent firms.

Heldt, Lisa LU orcid (2021) p.290-295
Abstract
Circular business models (CBMs) promise improved resource efficiency, value creation and retention. Still, CBM operationalization among large incumbents remains slow in practice. Yet, this plays a critical role in driving industry transformations towards sustainability. Prior research outlines challenges that incumbents encounter when operationalizing CBMs - yet remains fragmented and unable to explain where these tensions come from and how to effectively address them. This paper draws on institutional logics and paradox theory to explore underlying logic tensions as a potential explanatory factor and conceptualizes incumbents’ transition to CBMs from an institutional logics perspective. It thereby aims to strengthen CBM research’s... (More)
Circular business models (CBMs) promise improved resource efficiency, value creation and retention. Still, CBM operationalization among large incumbents remains slow in practice. Yet, this plays a critical role in driving industry transformations towards sustainability. Prior research outlines challenges that incumbents encounter when operationalizing CBMs - yet remains fragmented and unable to explain where these tensions come from and how to effectively address them. This paper draws on institutional logics and paradox theory to explore underlying logic tensions as a potential explanatory factor and conceptualizes incumbents’ transition to CBMs from an institutional logics perspective. It thereby aims to strengthen CBM research’s theoretical grounding and provide a more systematic, actionable understanding of challenges faced by established firms. The findings delineate the competing institutional logics that incumbents need to accommodate when transitioning to circularity (established ‘business logic’ and emerging ‘circular logic’). Relating this to the business model, the paper structures and explains CBM challenges as logic tensions with incumbents’ established business model, structures and routines. Subsequently, organizational responses based on logic hybridization are derived and exemplified through illustrative cases. This paper suggests that considering the multiple logics that incumbents in transition to circularity face as a missing link between idea and action helps (A) rationalize incumbents’ challenges with (and hesitation towards) CBM operationalization and (B) develop organizational responses for more effective CBM uptake. Further research is needed to empirically validate the conceptualized logics and test how the theorized relations to CBM challenges and corresponding management strategies hold true in practice. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Business model, Circularity, institutional logics, Logic hybridization, Transformation, Incumbent firms
host publication
Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful
editor
Hoveskog, Maya and Halila, Fawzi
pages
6 pages
ISBN
978-91-88749-68-0
project
Resource-Efficient and Effective Solutions based on Circular Economy Thinking - Phase 2
language
English
LU publication?
yes
id
50b82930-a3f8-41a1-bc60-0d24767fbb6e
alternative location
https://static1.squarespace.com/static/5e8f3c880e1d607ebd5469b6/t/6124cf7d06dd187d12de5449/1629802385944/Full+Conference+Proceedings+FINAL+cite+as.pdf
date added to LUP
2022-04-01 13:45:37
date last changed
2025-04-04 13:55:17
@inproceedings{50b82930-a3f8-41a1-bc60-0d24767fbb6e,
  abstract     = {{Circular business models (CBMs) promise improved resource efficiency, value creation and retention. Still, CBM operationalization among large incumbents remains slow in practice. Yet, this plays a critical role in driving industry transformations towards sustainability. Prior research outlines challenges that incumbents encounter when operationalizing CBMs - yet remains fragmented and unable to explain where these tensions come from and how to effectively address them. This paper draws on institutional logics and paradox theory to explore underlying logic tensions as a potential explanatory factor and conceptualizes incumbents’ transition to CBMs from an institutional logics perspective. It thereby aims to strengthen CBM research’s theoretical grounding and provide a more systematic, actionable understanding of challenges faced by established firms. The findings delineate the competing institutional logics that incumbents need to accommodate when transitioning to circularity (established ‘business logic’ and emerging ‘circular logic’). Relating this to the business model, the paper structures and explains CBM challenges as logic tensions with incumbents’ established business model, structures and routines. Subsequently, organizational responses based on logic hybridization are derived and exemplified through illustrative cases. This paper suggests that considering the multiple logics that incumbents in transition to circularity face as a missing link between idea and action helps (A) rationalize incumbents’ challenges with (and hesitation towards) CBM operationalization and (B) develop organizational responses for more effective CBM uptake. Further research is needed to empirically validate the conceptualized logics and test how the theorized relations to CBM challenges and corresponding management strategies hold true in practice.}},
  author       = {{Heldt, Lisa}},
  booktitle    = {{Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful}},
  editor       = {{Hoveskog, Maya and Halila, Fawzi}},
  isbn         = {{978-91-88749-68-0}},
  keywords     = {{Business model; Circularity; institutional logics; Logic hybridization; Transformation; Incumbent firms}},
  language     = {{eng}},
  pages        = {{290--295}},
  title        = {{Making sense of circularity. An institutional logic perspective on circular business model transitions in incumbent firms.}},
  url          = {{https://lup.lub.lu.se/search/files/119941117/NBMC2021_Conference_proceedings_ExtAbstract_LisaHeldt.pdf}},
  year         = {{2021}},
}