Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
(2018) In HBS Case Collection- Abstract
- A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel independent network members and its implications for the Foundation. Key issues include the reputational effects of the Swedish Academy scandal on the prestige of the Nobel Prize in Literature (awarded by the Academy) and on the Nobel Prize more broadly.
At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges... (More) - A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel independent network members and its implications for the Foundation. Key issues include the reputational effects of the Swedish Academy scandal on the prestige of the Nobel Prize in Literature (awarded by the Academy) and on the Nobel Prize more broadly.
At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016) (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/50fd2003-f9be-4bb3-b1b6-32eb1232b702
- author
- Greyser, Stephen A and Urde, Mats LU
- organization
- publishing date
- 2018-12-17
- type
- Other contribution
- publication status
- published
- subject
- keywords
- Nobel Prize, Swedish Academy, Reputation, MeToo, crisis management, Brand management
- in
- HBS Case Collection
- issue
- 919-410
- pages
- 9 pages
- publisher
- Harvard Business Publishing
- language
- English
- LU publication?
- yes
- id
- 50fd2003-f9be-4bb3-b1b6-32eb1232b702
- alternative location
- https://www.hbs.edu/faculty/Pages/item.aspx?num=55433
- date added to LUP
- 2019-03-06 18:23:16
- date last changed
- 2020-05-08 10:01:55
@misc{50fd2003-f9be-4bb3-b1b6-32eb1232b702, abstract = {{A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel independent network members and its implications for the Foundation. Key issues include the reputational effects of the Swedish Academy scandal on the prestige of the Nobel Prize in Literature (awarded by the Academy) and on the Nobel Prize more broadly.<br/><br/>At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)}}, author = {{Greyser, Stephen A and Urde, Mats}}, keywords = {{Nobel Prize; Swedish Academy; Reputation; MeToo; crisis management; Brand management}}, language = {{eng}}, month = {{12}}, number = {{919-410}}, publisher = {{Harvard Business Publishing}}, series = {{HBS Case Collection}}, title = {{Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize}}, url = {{https://www.hbs.edu/faculty/Pages/item.aspx?num=55433}}, year = {{2018}}, }