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Cosmetic buying behavior: examining the effective factors

Tajeddini, Kayhan LU and Jeanette Nahaleh Nikdavoodi, Nikdavoodi (2014) In Journal of Global Scholars of Marketing Science 24(4). p.395-410
Abstract
This paper reports on the results of a cross-sectional study that focused on the impact of attitudes, subjective norms and consumer innovativeness on intention to purchase cosmetic products. Beginning with the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein, 1980; Fishbein & Ajzen, 1975), several models have been proposed to conceptualize the complex behavioral and social process by which individuals adopt new products. We argue here that the inclusion of an important individual difference variable – consumer innovativeness in conjunction with attitude and perceptions of subjective norms – would help us further understand both how perceptions are formed and the subsequent role they play in purchase intentions regarding... (More)
This paper reports on the results of a cross-sectional study that focused on the impact of attitudes, subjective norms and consumer innovativeness on intention to purchase cosmetic products. Beginning with the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein, 1980; Fishbein & Ajzen, 1975), several models have been proposed to conceptualize the complex behavioral and social process by which individuals adopt new products. We argue here that the inclusion of an important individual difference variable – consumer innovativeness in conjunction with attitude and perceptions of subjective norms – would help us further understand both how perceptions are formed and the subsequent role they play in purchase intentions regarding cosmetic products. Data were collected through a mall-intercept questionnaire conducted in different well-known shopping malls in Sweden. Analyses included tests of the significance impact of these variables on intention to purchase cosmetic products. The findings offer lessons for practitioners and more avenues of study for researchers. The paper advances the understanding of three key antecedents by investigating structural relationships among attitudes towards new cosmetic products, novelty-seeking tendencies, behaviors and attitudes of people with the intention to purchase skin care and make up products. (Less)
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author
organization
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
keywords
attitudes, subjective norms, consumer innovativeness, skin care, make up products
categories
Popular Science
in
Journal of Global Scholars of Marketing Science
volume
24
issue
4
pages
395 - 410
publisher
Taylor & Francis
ISSN
2163-9159
DOI
10.1080/21639159.2014.949034
language
English
LU publication?
yes
id
b466039c-9e82-4143-9125-ce7307d9e609 (old id 5276609)
date added to LUP
2015-04-20 11:20:23
date last changed
2016-04-16 01:31:06
@misc{b466039c-9e82-4143-9125-ce7307d9e609,
  abstract     = {This paper reports on the results of a cross-sectional study that focused on the impact of attitudes, subjective norms and consumer innovativeness on intention to purchase cosmetic products. Beginning with the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein, 1980; Fishbein & Ajzen, 1975), several models have been proposed to conceptualize the complex behavioral and social process by which individuals adopt new products. We argue here that the inclusion of an important individual difference variable – consumer innovativeness in conjunction with attitude and perceptions of subjective norms – would help us further understand both how perceptions are formed and the subsequent role they play in purchase intentions regarding cosmetic products. Data were collected through a mall-intercept questionnaire conducted in different well-known shopping malls in Sweden. Analyses included tests of the significance impact of these variables on intention to purchase cosmetic products. The findings offer lessons for practitioners and more avenues of study for researchers. The paper advances the understanding of three key antecedents by investigating structural relationships among attitudes towards new cosmetic products, novelty-seeking tendencies, behaviors and attitudes of people with the intention to purchase skin care and make up products.},
  author       = {Tajeddini, Kayhan and Jeanette Nahaleh Nikdavoodi, Nikdavoodi},
  issn         = {2163-9159},
  keyword      = {attitudes,subjective norms,consumer innovativeness,skin care,make up products},
  language     = {eng},
  number       = {4},
  pages        = {395--410},
  publisher    = {Taylor & Francis},
  series       = {Journal of Global Scholars of Marketing Science},
  title        = {Cosmetic buying behavior: examining the effective factors},
  url          = {http://dx.doi.org/10.1080/21639159.2014.949034},
  volume       = {24},
  year         = {2014},
}