From Goods to Service Logic: Service Business Model Requirements in Industrial Design Firms
(2015) In The Design Journal 18(1). p.9-30- Abstract
- The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products... (More)
- The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products towards enabling service. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5297136
- author
- Eneberg, Magnus LU and Holm, Lisbeth Svengren
- organization
- publishing date
- 2015
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- business model, design thinking, industrial design, service-dominant, logic, strategic consultancy
- in
- The Design Journal
- volume
- 18
- issue
- 1
- pages
- 9 - 30
- publisher
- Berg Publishers
- external identifiers
-
- wos:000350835000002
- scopus:84983735515
- ISSN
- 1756-3062
- DOI
- 10.2752/175630615X14135446523189
- language
- English
- LU publication?
- yes
- id
- f52f0980-93bf-43fa-96f4-1f25ce20120a (old id 5297136)
- date added to LUP
- 2016-04-01 09:53:36
- date last changed
- 2022-01-25 17:41:39
@article{f52f0980-93bf-43fa-96f4-1f25ce20120a, abstract = {{The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products towards enabling service.}}, author = {{Eneberg, Magnus and Holm, Lisbeth Svengren}}, issn = {{1756-3062}}, keywords = {{business model; design thinking; industrial design; service-dominant; logic; strategic consultancy}}, language = {{eng}}, number = {{1}}, pages = {{9--30}}, publisher = {{Berg Publishers}}, series = {{The Design Journal}}, title = {{From Goods to Service Logic: Service Business Model Requirements in Industrial Design Firms}}, url = {{http://dx.doi.org/10.2752/175630615X14135446523189}}, doi = {{10.2752/175630615X14135446523189}}, volume = {{18}}, year = {{2015}}, }