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From Goods to Service Logic: Service Business Model Requirements in Industrial Design Firms

Eneberg, Magnus LU and Holm, Lisbeth Svengren (2015) In The Design Journal 18(1). p.9-30
Abstract
The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products... (More)
The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products towards enabling service. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
business model, design thinking, industrial design, service-dominant, logic, strategic consultancy
in
The Design Journal
volume
18
issue
1
pages
9 - 30
publisher
Berg Publishers
external identifiers
  • wos:000350835000002
  • scopus:84983735515
ISSN
1756-3062
DOI
10.2752/175630615X14135446523189
language
English
LU publication?
yes
id
f52f0980-93bf-43fa-96f4-1f25ce20120a (old id 5297136)
date added to LUP
2015-04-24 14:42:23
date last changed
2017-04-23 03:01:55
@article{f52f0980-93bf-43fa-96f4-1f25ce20120a,
  abstract     = {The design thinking concept emphasizes the actual activity of solving problems with a design approach, associating it to the designer's knowledge and competence instead of the intimate link between design and the physical object. Yet design consultancies still have problems charging for intangible components in their offerings and for the role of strategic consultants. We argue that the design thinking concept is in line with a service-dominant logic rather than a goods-dominant logic, and that this approach can be the basis for communicating the value of design to clients. The problem faced by industrial design consultancies is not unique and hence the findings can contribute to other industries undergoing a shift from a focus on products towards enabling service.},
  author       = {Eneberg, Magnus and Holm, Lisbeth Svengren},
  issn         = {1756-3062},
  keyword      = {business model,design thinking,industrial design,service-dominant,logic,strategic consultancy},
  language     = {eng},
  number       = {1},
  pages        = {9--30},
  publisher    = {Berg Publishers},
  series       = {The Design Journal},
  title        = {From Goods to Service Logic: Service Business Model Requirements in Industrial Design Firms},
  url          = {http://dx.doi.org/10.2752/175630615X14135446523189},
  volume       = {18},
  year         = {2015},
}