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Women entrepreneurship - a shortcut to a more competitive and equal forestry sector?

Appelstrand, Marie LU and Lidestav, Gun (2015) In Scandinavian Journal of Forest Research 30(3). p.226-234
Abstract
This article discusses the potential for soft-governance instruments and processes such as the National Gender Equality Strategy to implement a strategy aiming at improved competiveness through gender equality. A central question addressed is how to create a women entrepreneurial identity within the framework of the dominant gender order in the forest sector? The literature review and policy analysis upon which this article is based shows that both structural and individual factors in combination are important for women to be motivated to develop a business in the green sectors. While fully agree with the above, this article takes the discussion one step further by pointing out how policy programs designed to support rural business often... (More)
This article discusses the potential for soft-governance instruments and processes such as the National Gender Equality Strategy to implement a strategy aiming at improved competiveness through gender equality. A central question addressed is how to create a women entrepreneurial identity within the framework of the dominant gender order in the forest sector? The literature review and policy analysis upon which this article is based shows that both structural and individual factors in combination are important for women to be motivated to develop a business in the green sectors. While fully agree with the above, this article takes the discussion one step further by pointing out how policy programs designed to support rural business often have been carried out in a top-down fashion without sufficient knowledge about specific target groups, and have primarily focused on men's businesses within the primary business areas. In order not to be "genderblind," specific support built from the grassroots level with sufficient knowledge about the target group, i.e. women forest owners, is crucial. Several studies also show that in order for programs or strategies with vague effect goals to work, they have to be legitimate and accepted by the stakeholders, which has shown to be one of the most fundamental weaknesses of this type of soft-governance approach. The essential factor is not the goal itself, but rather which tools are available for implementation. Otherwise, this type of soft policy instruments will only work on those who already believe - that is to say, it is seducing the already seduced. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
women entrepreneurs, gender equality, entrepreneurial identity, forest, policy, governance
in
Scandinavian Journal of Forest Research
volume
30
issue
3
pages
226 - 234
publisher
Taylor & Francis
external identifiers
  • wos:000350887300004
  • scopus:84924857198
ISSN
0282-7581
DOI
10.1080/02827581.2015.1011408
language
English
LU publication?
yes
id
4ee3c53a-2b26-4cc1-99ae-6455ef32faa8 (old id 5300361)
date added to LUP
2015-04-27 09:53:52
date last changed
2017-10-22 04:00:20
@article{4ee3c53a-2b26-4cc1-99ae-6455ef32faa8,
  abstract     = {This article discusses the potential for soft-governance instruments and processes such as the National Gender Equality Strategy to implement a strategy aiming at improved competiveness through gender equality. A central question addressed is how to create a women entrepreneurial identity within the framework of the dominant gender order in the forest sector? The literature review and policy analysis upon which this article is based shows that both structural and individual factors in combination are important for women to be motivated to develop a business in the green sectors. While fully agree with the above, this article takes the discussion one step further by pointing out how policy programs designed to support rural business often have been carried out in a top-down fashion without sufficient knowledge about specific target groups, and have primarily focused on men's businesses within the primary business areas. In order not to be "genderblind," specific support built from the grassroots level with sufficient knowledge about the target group, i.e. women forest owners, is crucial. Several studies also show that in order for programs or strategies with vague effect goals to work, they have to be legitimate and accepted by the stakeholders, which has shown to be one of the most fundamental weaknesses of this type of soft-governance approach. The essential factor is not the goal itself, but rather which tools are available for implementation. Otherwise, this type of soft policy instruments will only work on those who already believe - that is to say, it is seducing the already seduced.},
  author       = {Appelstrand, Marie and Lidestav, Gun},
  issn         = {0282-7581},
  keyword      = {women entrepreneurs,gender equality,entrepreneurial identity,forest,policy,governance},
  language     = {eng},
  number       = {3},
  pages        = {226--234},
  publisher    = {Taylor & Francis},
  series       = {Scandinavian Journal of Forest Research},
  title        = {Women entrepreneurship - a shortcut to a more competitive and equal forestry sector?},
  url          = {http://dx.doi.org/10.1080/02827581.2015.1011408},
  volume       = {30},
  year         = {2015},
}