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The Impact of Learning Orientation on NSD and Hotel Performance: Evidence from the Hotel Industry in Iran

Tajeddini, Kayhan LU (2009) In Education, Business and Society: Contemporary Middle Eastern Issues 2(4). p.262-275
Abstract
Purpose

– Although the significance of the learning organization concept is recognised in innovation management, there are only a few studies on the way in which a learning orientation affects new service development (NSD) in the hotel industry in Iran. This paper aims to fill that gap.



Design/methodology/approach

– A questionnaire is designed to ask hotel managers and owners for their thoughts on a range of organizational variables including the nature of learning orientation, NSD and the link with hotel business performance.



Findings

– Using 129 hotels in Iran, it was found that NSD can be driven by higher levels of commitment to learning, shared vision and open‐mindedness.... (More)
Purpose

– Although the significance of the learning organization concept is recognised in innovation management, there are only a few studies on the way in which a learning orientation affects new service development (NSD) in the hotel industry in Iran. This paper aims to fill that gap.



Design/methodology/approach

– A questionnaire is designed to ask hotel managers and owners for their thoughts on a range of organizational variables including the nature of learning orientation, NSD and the link with hotel business performance.



Findings

– Using 129 hotels in Iran, it was found that NSD can be driven by higher levels of commitment to learning, shared vision and open‐mindedness. Furthermore, a regression analysis suggests that the effect of NSD on performance is positive.



Research limitations/implications

– This paper focuses on senior managers and owners of Iranian hotels who have a specific culture, history and experience. It would be useful to take a similar approach in other established industries with different cultural and environmental characteristics and experience, so that comparisons can be made.



Practical implications

– The findings reinforce the argument that a learning approach, coupled with organizational creativity, is the main prescription for a creative quality process. It also provides a quantum leap in an organization in terms of innovation. Evidence from this paper also shows the importance of managerial emphasis on creating an internal business environment conducive to innovative activities.



Originality/value

– The paper shows how learning deficiency is one of the main reasons that companies find it difficult to remain successful in the market. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
keywords
Learning processes, Learning organizations, Hospitality services, Innovation, Hotel and catering industry, Iran
categories
Popular Science
in
Education, Business and Society: Contemporary Middle Eastern Issues
volume
2
issue
4
pages
262 - 275
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:79251633601
ISSN
1753-7983
DOI
10.1108/17537980911001099
language
English
LU publication?
no
id
b964982f-2c97-4200-b37d-824850fc0a89 (old id 5385680)
date added to LUP
2015-05-21 09:57:35
date last changed
2017-07-30 04:07:25
@misc{b964982f-2c97-4200-b37d-824850fc0a89,
  abstract     = {Purpose<br/><br>
– Although the significance of the learning organization concept is recognised in innovation management, there are only a few studies on the way in which a learning orientation affects new service development (NSD) in the hotel industry in Iran. This paper aims to fill that gap.<br/><br>
<br/><br>
Design/methodology/approach<br/><br>
– A questionnaire is designed to ask hotel managers and owners for their thoughts on a range of organizational variables including the nature of learning orientation, NSD and the link with hotel business performance.<br/><br>
<br/><br>
Findings<br/><br>
– Using 129 hotels in Iran, it was found that NSD can be driven by higher levels of commitment to learning, shared vision and open‐mindedness. Furthermore, a regression analysis suggests that the effect of NSD on performance is positive.<br/><br>
<br/><br>
Research limitations/implications<br/><br>
– This paper focuses on senior managers and owners of Iranian hotels who have a specific culture, history and experience. It would be useful to take a similar approach in other established industries with different cultural and environmental characteristics and experience, so that comparisons can be made.<br/><br>
<br/><br>
Practical implications<br/><br>
– The findings reinforce the argument that a learning approach, coupled with organizational creativity, is the main prescription for a creative quality process. It also provides a quantum leap in an organization in terms of innovation. Evidence from this paper also shows the importance of managerial emphasis on creating an internal business environment conducive to innovative activities.<br/><br>
<br/><br>
Originality/value<br/><br>
– The paper shows how learning deficiency is one of the main reasons that companies find it difficult to remain successful in the market.},
  author       = {Tajeddini, Kayhan},
  issn         = {1753-7983},
  keyword      = {Learning processes,Learning organizations,Hospitality services,Innovation,Hotel and catering industry,Iran},
  language     = {eng},
  number       = {4},
  pages        = {262--275},
  publisher    = {Emerald Group Publishing Limited},
  series       = {Education, Business and Society: Contemporary Middle Eastern Issues},
  title        = {The Impact of Learning Orientation on NSD and Hotel Performance: Evidence from the Hotel Industry in Iran},
  url          = {http://dx.doi.org/10.1108/17537980911001099},
  volume       = {2},
  year         = {2009},
}