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Effect of Customer Orientation and Innovativeness on Business Performance: a Study of Small-Sized Service Retailers

Tajeddini, Kayhan LU and Trueman, Myfanwy (2008) In International Journal of Entrepreneurship and Small Business 6(2). p.280-295
Abstract
While researchers have explored the relationship between customer orientation and innovativeness with business performance in different organisations, such studies in small-sized service retailers are scarce. This study investigates potential influences of these two variables on small-sized service retailer performance. Data for this study were collected through personal interviews from 174 Swiss small-sized service retailers to examine the interrelation between innovativeness, customer orientation and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings are mixed with prior research, but provide a new insight by exploring customer orientation and innovativeness,... (More)
While researchers have explored the relationship between customer orientation and innovativeness with business performance in different organisations, such studies in small-sized service retailers are scarce. This study investigates potential influences of these two variables on small-sized service retailer performance. Data for this study were collected through personal interviews from 174 Swiss small-sized service retailers to examine the interrelation between innovativeness, customer orientation and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings are mixed with prior research, but provide a new insight by exploring customer orientation and innovativeness, and how these factors impact upon the performance of small-sized service retailers. In the light of existing literature, the implications of our findings for service managers and owners, the study's limitations and future research directions are subsequently addressed. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
innovativeness, customer orientation, business performance, small retailers, service retailers, innovation, entrepreneurship, Switzerland.
in
International Journal of Entrepreneurship and Small Business
volume
6
issue
2
pages
280 - 295
publisher
Inderscience
external identifiers
  • scopus:44949169859
ISSN
1741-8054
DOI
10.1504/IJESB.2008.018633
language
English
LU publication?
no
id
e2679469-3261-40d5-b462-8f906e1dad7a (old id 5385682)
alternative location
http://www.inderscienceonline.com/doi/pdf/10.1504/IJESB.2008.018633
date added to LUP
2015-05-25 10:43:18
date last changed
2017-09-24 03:30:55
@article{e2679469-3261-40d5-b462-8f906e1dad7a,
  abstract     = {While researchers have explored the relationship between customer orientation and innovativeness with business performance in different organisations, such studies in small-sized service retailers are scarce. This study investigates potential influences of these two variables on small-sized service retailer performance. Data for this study were collected through personal interviews from 174 Swiss small-sized service retailers to examine the interrelation between innovativeness, customer orientation and service business performance dimensions (i.e., profit goal achievement, sales goal achievement and ROI achievement). The findings are mixed with prior research, but provide a new insight by exploring customer orientation and innovativeness, and how these factors impact upon the performance of small-sized service retailers. In the light of existing literature, the implications of our findings for service managers and owners, the study's limitations and future research directions are subsequently addressed.},
  author       = {Tajeddini, Kayhan and Trueman, Myfanwy},
  issn         = {1741-8054},
  keyword      = {innovativeness,customer orientation,business performance,small retailers,service retailers,innovation,entrepreneurship,Switzerland.},
  language     = {eng},
  number       = {2},
  pages        = {280--295},
  publisher    = {Inderscience},
  series       = {International Journal of Entrepreneurship and Small Business},
  title        = {Effect of Customer Orientation and Innovativeness on Business Performance: a Study of Small-Sized Service Retailers},
  url          = {http://dx.doi.org/10.1504/IJESB.2008.018633},
  volume       = {6},
  year         = {2008},
}