Advanced

Louis Vuitton in the bazaar : Negotiating the value of counterfeit goods in Shanghai's Xiangyang market

Møller, Henrik Kloppenborg LU and Hopsdahl Hansen, Gard (2017) In International Journal of Entrepreneurship and Small Business 30(2). p.170-190
Abstract

Much work on counterfeiting takes the perspective of brand holders and focuses on strategies for restricting the infringement of their intellectual property rights (IPR). This article takes a different approach. Based on long-term ethnographic fieldwork in a market bazaar in Shanghai, the article examines the way in which market participants negotiate the value of counterfeit goods. Brand holders attempt to control the valuation of branded goods, which are usually traded in fixed-price markets. Counterfeit goods, on the other hand, are subject to intensive bargaining in Chinese bazaar-type markets. Identifying different types of value that market participants refer to in their attempts to manipulate prices, the article argues that... (More)

Much work on counterfeiting takes the perspective of brand holders and focuses on strategies for restricting the infringement of their intellectual property rights (IPR). This article takes a different approach. Based on long-term ethnographic fieldwork in a market bazaar in Shanghai, the article examines the way in which market participants negotiate the value of counterfeit goods. Brand holders attempt to control the valuation of branded goods, which are usually traded in fixed-price markets. Counterfeit goods, on the other hand, are subject to intensive bargaining in Chinese bazaar-type markets. Identifying different types of value that market participants refer to in their attempts to manipulate prices, the article argues that counterfeit goods and their markets create a more active role for both vendors and consumers in negotiating, denaturalising and temporarily re-fixing the value of goods.

(Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Value, Counterfeiting, Intellectual Property Rights, IPRs, china, Bazaar , Louis Vuitton, Counterfeit goods, Shanghai, counterfeiting, ethnography, markets
in
International Journal of Entrepreneurship and Small Business
volume
30
issue
2
pages
21 pages
publisher
Inderscience
external identifiers
  • scopus:85009228827
ISSN
1741-8054
DOI
10.1504/IJESB.2017.081437
language
English
LU publication?
yes
id
596d5731-439e-4bdc-9b5e-15b1dbf47a21
date added to LUP
2017-01-12 15:27:11
date last changed
2018-01-07 11:44:40
@article{596d5731-439e-4bdc-9b5e-15b1dbf47a21,
  abstract     = {<p>Much work on counterfeiting takes the perspective of brand holders and focuses on strategies for restricting the infringement of their intellectual property rights (IPR). This article takes a different approach. Based on long-term ethnographic fieldwork in a market bazaar in Shanghai, the article examines the way in which market participants negotiate the value of counterfeit goods. Brand holders attempt to control the valuation of branded goods, which are usually traded in fixed-price markets. Counterfeit goods, on the other hand, are subject to intensive bargaining in Chinese bazaar-type markets. Identifying different types of value that market participants refer to in their attempts to manipulate prices, the article argues that counterfeit goods and their markets create a more active role for both vendors and consumers in negotiating, denaturalising and temporarily re-fixing the value of goods.</p>},
  articleno    = {2},
  author       = {Møller, Henrik Kloppenborg and Hopsdahl Hansen, Gard },
  issn         = {1741-8054},
  keyword      = {Value,Counterfeiting,Intellectual Property Rights,IPRs,china,Bazaar ,Louis Vuitton,Counterfeit goods,Shanghai,counterfeiting,ethnography,markets},
  language     = {eng},
  number       = {2},
  pages        = {170--190},
  publisher    = {Inderscience},
  series       = {International Journal of Entrepreneurship and Small Business},
  title        = {Louis Vuitton in the bazaar : Negotiating the value of counterfeit goods in Shanghai's Xiangyang market},
  url          = {http://dx.doi.org/10.1504/IJESB.2017.081437},
  volume       = {30},
  year         = {2017},
}