Digital resource abundance : How social media shapes success and failure of online mobilisation
(2023) In Convergence: The International Journal of Research into New Media Technologies 29(3). p.586-601- Abstract
- This article explores how and why some online protests manage to gain digital resource abundance, that is, mobilising large numbers of people and attracting wide interest and support in a short space of time. The study focuses on the case of the Swedish Petrol Uprising 2.0 which after a few months managed to mobilise 630,000 members on Facebook. The article expands established theories on online mobilisation by stressing the structural elements of social media platforms and the shaping of online mobilisations through three types of factors: resources, discourses and social positions. By combining contemporary social media research with classic stage theory, we discern the significance of each factor in the three-stage mobilisation process,... (More)
- This article explores how and why some online protests manage to gain digital resource abundance, that is, mobilising large numbers of people and attracting wide interest and support in a short space of time. The study focuses on the case of the Swedish Petrol Uprising 2.0 which after a few months managed to mobilise 630,000 members on Facebook. The article expands established theories on online mobilisation by stressing the structural elements of social media platforms and the shaping of online mobilisations through three types of factors: resources, discourses and social positions. By combining contemporary social media research with classic stage theory, we discern the significance of each factor in the three-stage mobilisation process, leading towards digital resource abundance. The article shows that digital resource abundance serves both as a blessing and a burden for online organisers. Paradoxically, social media platforms serve as a fertile ground for bringing ‘the many’ together yet also force successful groups to stay in a stage of constant mobilising. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5e1bc2c3-6af9-4d50-801b-a3c0f53cc06b
- author
- Johansson, Håkan LU and Scaramuzzino, Gabriella LU
- organization
- publishing date
- 2023-01-03
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- online mobilization, collective action, social media, algorithm, civil society, Sweden, protester, sociala medier, civilsamhället, mobilisering, artificial intelligence, populism, Protests, elite
- in
- Convergence: The International Journal of Research into New Media Technologies
- volume
- 29
- issue
- 3
- pages
- 586 - 601
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85145508717
- ISSN
- 1748-7382
- DOI
- 10.1177/13548565221149853
- project
- Civil society elites? Comparing elite composition, reproduction, integration and contestation in European civil societies
- language
- English
- LU publication?
- yes
- id
- 5e1bc2c3-6af9-4d50-801b-a3c0f53cc06b
- date added to LUP
- 2023-01-04 09:07:14
- date last changed
- 2023-10-26 14:54:37
@article{5e1bc2c3-6af9-4d50-801b-a3c0f53cc06b,
abstract = {{This article explores how and why some online protests manage to gain digital resource abundance, that is, mobilising large numbers of people and attracting wide interest and support in a short space of time. The study focuses on the case of the Swedish Petrol Uprising 2.0 which after a few months managed to mobilise 630,000 members on Facebook. The article expands established theories on online mobilisation by stressing the structural elements of social media platforms and the shaping of online mobilisations through three types of factors: resources, discourses and social positions. By combining contemporary social media research with classic stage theory, we discern the significance of each factor in the three-stage mobilisation process, leading towards digital resource abundance. The article shows that digital resource abundance serves both as a blessing and a burden for online organisers. Paradoxically, social media platforms serve as a fertile ground for bringing ‘the many’ together yet also force successful groups to stay in a stage of constant mobilising.}},
author = {{Johansson, Håkan and Scaramuzzino, Gabriella}},
issn = {{1748-7382}},
keywords = {{online mobilization; collective action; social media; algorithm; civil society; Sweden; protester; sociala medier; civilsamhället; mobilisering; artificial intelligence; populism; Protests; elite}},
language = {{eng}},
month = {{01}},
number = {{3}},
pages = {{586--601}},
publisher = {{SAGE Publications}},
series = {{Convergence: The International Journal of Research into New Media Technologies}},
title = {{Digital resource abundance : How social media shapes success and failure of online mobilisation}},
url = {{http://dx.doi.org/10.1177/13548565221149853}},
doi = {{10.1177/13548565221149853}},
volume = {{29}},
year = {{2023}},
}