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Identity, Social Media and Politics: How Young Emirati Women Make Sense of Female Politicians in the UAE

Storie, Leysan LU and Marschlich, Sarah (2022) In The International Journal of Press/Politics 27(4). p.789-807
Abstract
Social media offered new opportunities for politicians to engage with
public. However, little research explored public perceptions of women
politicians, and their role in women empowerment, especially in nonWestern
contexts. This study used the qualitative methodology to
explore how young Emirati women made sense of women politicians and
their social media posts. Drawing from the intersectionality theory, the
study looked beyond gender, exploring other identities that may play a
role in Emirati women’s perceptions of female politicians. Results offered
insights into the family and ethnic identity as they interacted with
gender, as well as the personalization of messages in a patriarchal
society. This... (More)
Social media offered new opportunities for politicians to engage with
public. However, little research explored public perceptions of women
politicians, and their role in women empowerment, especially in nonWestern
contexts. This study used the qualitative methodology to
explore how young Emirati women made sense of women politicians and
their social media posts. Drawing from the intersectionality theory, the
study looked beyond gender, exploring other identities that may play a
role in Emirati women’s perceptions of female politicians. Results offered
insights into the family and ethnic identity as they interacted with
gender, as well as the personalization of messages in a patriarchal
society. This study contributes to international political communication
research and practice by understanding the complexity of women’s
sense-making of social media and women politicians in a non-Western
context. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
The International Journal of Press/Politics
volume
27
issue
4
pages
19 pages
publisher
SAGE Publications
external identifiers
  • scopus:85125240334
ISSN
1940-1612
DOI
10.1177/19401612221078795
language
English
LU publication?
yes
id
60af1ab0-f38b-46cb-a5ba-748865bb4428
date added to LUP
2021-08-27 14:57:03
date last changed
2023-05-15 13:15:15
@article{60af1ab0-f38b-46cb-a5ba-748865bb4428,
  abstract     = {{Social media offered new opportunities for politicians to engage with<br/>public. However, little research explored public perceptions of women<br/>politicians, and their role in women empowerment, especially in nonWestern<br/>contexts. This study used the qualitative methodology to<br/>explore how young Emirati women made sense of women politicians and<br/>their social media posts. Drawing from the intersectionality theory, the<br/>study looked beyond gender, exploring other identities that may play a<br/>role in Emirati women’s perceptions of female politicians. Results offered<br/>insights into the family and ethnic identity as they interacted with<br/>gender, as well as the personalization of messages in a patriarchal<br/>society. This study contributes to international political communication<br/>research and practice by understanding the complexity of women’s<br/>sense-making of social media and women politicians in a non-Western<br/>context.}},
  author       = {{Storie, Leysan and Marschlich, Sarah}},
  issn         = {{1940-1612}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{789--807}},
  publisher    = {{SAGE Publications}},
  series       = {{The International Journal of Press/Politics}},
  title        = {{Identity, Social Media and Politics: How Young Emirati Women Make Sense of Female Politicians in the UAE}},
  url          = {{http://dx.doi.org/10.1177/19401612221078795}},
  doi          = {{10.1177/19401612221078795}},
  volume       = {{27}},
  year         = {{2022}},
}