Competitive Advantage Through Packaging Design? Propositions for Supply Chain Effectiveness and Efficiency
(2009) 17th International Conference on Engineering Design - ICED'09 1. p.279-290- Abstract
- Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging... (More)
- Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging innovation in itself is so unexplored for supply chain effectiveness and efficiency. The findings are based on three case studies, an extensive literature review and previous empirical research, resulting in four propositions for future research and development that are of high relevance for product and packaging developers, designers and supply chain managers. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1690966
- author
- Olander Roese, Malin LU and Nilsson, Fredrik LU
- organization
- publishing date
- 2009
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Packaging design, supply chain management, logistics, product innovation engineering, packaging logistics
- host publication
- Proceedings of the 17th International Conference on Engineering Design (ICED'09)
- volume
- 1
- pages
- 279 - 290
- publisher
- Design Society
- conference name
- 17th International Conference on Engineering Design - ICED'09
- conference location
- STANFORD UNIVERSITY, STANFORD, CA, United States
- conference dates
- 2009-08-24 - 2009-08-27
- external identifiers
-
- scopus:79960893472
- ISBN
- 9 781904 670056
- language
- English
- LU publication?
- yes
- id
- 64968495-9775-4e17-9371-9e79b9e27ed3 (old id 1690966)
- date added to LUP
- 2016-04-04 09:54:39
- date last changed
- 2022-03-15 20:55:56
@inproceedings{64968495-9775-4e17-9371-9e79b9e27ed3,
abstract = {{Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging innovation in itself is so unexplored for supply chain effectiveness and efficiency. The findings are based on three case studies, an extensive literature review and previous empirical research, resulting in four propositions for future research and development that are of high relevance for product and packaging developers, designers and supply chain managers.}},
author = {{Olander Roese, Malin and Nilsson, Fredrik}},
booktitle = {{Proceedings of the 17th International Conference on Engineering Design (ICED'09)}},
isbn = {{9 781904 670056}},
keywords = {{Packaging design; supply chain management; logistics; product innovation engineering; packaging logistics}},
language = {{eng}},
pages = {{279--290}},
publisher = {{Design Society}},
title = {{Competitive Advantage Through Packaging Design? Propositions for Supply Chain Effectiveness and Efficiency}},
url = {{https://lup.lub.lu.se/search/files/5417293/2965927.pdf}},
volume = {{1}},
year = {{2009}},
}