Anthony Giddens and public relations: A third way perspective
(2007) In Public Relations Review 33(3). p.287-293- Abstract
- In the article, the main theories of Anthony Giddens (structuration and late modernity theory) are presented and applied upon public relations. A review shows that there have been few attempts to use these theories in public relations. The analysis states that using Giddens leads to a questioning of the dichotomy between instrumental agency-oriented theories that neglects power structures as well as critical theories that only views public relations as hidden strategic action used by elites to dominate the public sphere. The conclusion is that there are two major arguments for applying Giddens to public relations: (1) the theory of late modernity may enhance our understanding of public relations as an evolving practice in socio-historical... (More)
- In the article, the main theories of Anthony Giddens (structuration and late modernity theory) are presented and applied upon public relations. A review shows that there have been few attempts to use these theories in public relations. The analysis states that using Giddens leads to a questioning of the dichotomy between instrumental agency-oriented theories that neglects power structures as well as critical theories that only views public relations as hidden strategic action used by elites to dominate the public sphere. The conclusion is that there are two major arguments for applying Giddens to public relations: (1) the theory of late modernity may enhance our understanding of public relations as an evolving practice in socio-historical and spatial terms; (2) the structuration theory enhances the holistic understanding of how public relations communication, interpreted as a process, may be used both as a reproductive and a transforming social instrument. Giddens theory may in other words be used as a "third way public relations theory". (C) 2007 Elsevier Inc. All rights reserved. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/656939
- author
- Falkheimer, Jesper LU
- organization
- publishing date
- 2007
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- structuration theory, Anthony Giddens, social theory, public relations, late modernity, reflexivity
- in
- Public Relations Review
- volume
- 33
- issue
- 3
- pages
- 287 - 293
- publisher
- Elsevier
- external identifiers
-
- wos:000249268600008
- scopus:34547394448
- ISSN
- 0363-8111
- DOI
- 10.1111/j.1468-2885.2000.tb00197.x
- language
- English
- LU publication?
- yes
- id
- a1f0619c-4b8b-4cac-9c64-423a913512bd (old id 656939)
- date added to LUP
- 2016-04-01 17:08:40
- date last changed
- 2025-01-05 17:17:12
@article{a1f0619c-4b8b-4cac-9c64-423a913512bd,
abstract = {{In the article, the main theories of Anthony Giddens (structuration and late modernity theory) are presented and applied upon public relations. A review shows that there have been few attempts to use these theories in public relations. The analysis states that using Giddens leads to a questioning of the dichotomy between instrumental agency-oriented theories that neglects power structures as well as critical theories that only views public relations as hidden strategic action used by elites to dominate the public sphere. The conclusion is that there are two major arguments for applying Giddens to public relations: (1) the theory of late modernity may enhance our understanding of public relations as an evolving practice in socio-historical and spatial terms; (2) the structuration theory enhances the holistic understanding of how public relations communication, interpreted as a process, may be used both as a reproductive and a transforming social instrument. Giddens theory may in other words be used as a "third way public relations theory". (C) 2007 Elsevier Inc. All rights reserved.}},
author = {{Falkheimer, Jesper}},
issn = {{0363-8111}},
keywords = {{structuration theory; Anthony Giddens; social theory; public relations; late modernity; reflexivity}},
language = {{eng}},
number = {{3}},
pages = {{287--293}},
publisher = {{Elsevier}},
series = {{Public Relations Review}},
title = {{Anthony Giddens and public relations: A third way perspective}},
url = {{http://dx.doi.org/10.1111/j.1468-2885.2000.tb00197.x}},
doi = {{10.1111/j.1468-2885.2000.tb00197.x}},
volume = {{33}},
year = {{2007}},
}