Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

”Thank you so much for keeping all of us in the Emporium gainfully employed” : The Relationship between Fan and Merchant in the Wincanton Hogswatch Celebration

Löfgren, Jakob LU (2015) In Fafnir – Nordic Journal of Science Fiction and Fantasy Research 2(3). p.7-22
Abstract
This paper examines relationship between fans and merchants in the Hogswatch celebration; a celebration of all things Discworld held in November in Wincanton, Somerset. Using socioeconomic theories on the different modes of exchange – gift economy (Gavin & Phipps) – the article explicates a relationship between fandom and dealers of intertextually linked products, resembles a gift economy system. This because the fans and merchants share an intertextual common sense, drawn upon in the celebration. Furthermore, the article aims to discuss the mutual benefits of the proposed fan/merchant relationship; showing a process of embedded economy (Cotterrell) and craft consumerism (Campbell). The article is part of my ongoing PhD-project at the... (More)
This paper examines relationship between fans and merchants in the Hogswatch celebration; a celebration of all things Discworld held in November in Wincanton, Somerset. Using socioeconomic theories on the different modes of exchange – gift economy (Gavin & Phipps) – the article explicates a relationship between fandom and dealers of intertextually linked products, resembles a gift economy system. This because the fans and merchants share an intertextual common sense, drawn upon in the celebration. Furthermore, the article aims to discuss the mutual benefits of the proposed fan/merchant relationship; showing a process of embedded economy (Cotterrell) and craft consumerism (Campbell). The article is part of my ongoing PhD-project at the department of Nordic folkloristics at ÅAU. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Fandom, folklore, fan-culture, socio-economics, gift-exchange, fandom-economy, intertext, Discworld, Terry Pratchett
in
Fafnir – Nordic Journal of Science Fiction and Fantasy Research
volume
2
issue
3
pages
16 pages
ISSN
2342-2009
language
English
LU publication?
no
id
6685687b-6f28-4fd5-a49f-af1bf0c7b9c9
alternative location
http://journal.finfar.org/articles/thank-you-so-much-for-keeping-all-of-us-in-the-emporium-gainfully-employed-the-relationship-between-fan-and-merchant-in-the-wincanton-hogswatch-celebration/
date added to LUP
2022-10-03 11:20:08
date last changed
2025-04-04 14:39:17
@article{6685687b-6f28-4fd5-a49f-af1bf0c7b9c9,
  abstract     = {{This paper examines relationship between fans and merchants in the Hogswatch celebration; a celebration of all things Discworld held in November in Wincanton, Somerset. Using socioeconomic theories on the different modes of exchange – gift economy (Gavin & Phipps) – the article explicates a relationship between fandom and dealers of intertextually linked products, resembles a gift economy system. This because the fans and merchants share an intertextual common sense, drawn upon in the celebration. Furthermore, the article aims to discuss the mutual benefits of the proposed fan/merchant relationship; showing a process of embedded economy (Cotterrell) and craft consumerism (Campbell). The article is part of my ongoing PhD-project at the department of Nordic folkloristics at ÅAU.}},
  author       = {{Löfgren, Jakob}},
  issn         = {{2342-2009}},
  keywords     = {{Fandom; folklore; fan-culture; socio-economics; gift-exchange; fandom-economy; intertext; Discworld; Terry Pratchett}},
  language     = {{eng}},
  number       = {{3}},
  pages        = {{7--22}},
  series       = {{Fafnir – Nordic Journal of Science Fiction and Fantasy Research}},
  title        = {{”Thank you so much for keeping all of us in the Emporium gainfully employed” : The Relationship between Fan and Merchant in the Wincanton Hogswatch Celebration}},
  url          = {{http://journal.finfar.org/articles/thank-you-so-much-for-keeping-all-of-us-in-the-emporium-gainfully-employed-the-relationship-between-fan-and-merchant-in-the-wincanton-hogswatch-celebration/}},
  volume       = {{2}},
  year         = {{2015}},
}