The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
(2006) the 32nd EIBA conference
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1386636
- author
- Elg, Ulf LU ; Ghauri, Pervez and Tarnovskaya, Veronika LU
- organization
- publishing date
- 2006
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- the 32nd EIBA conference
- conference dates
- 0001-01-02
- language
- English
- LU publication?
- yes
- id
- 67450073-ba4e-4349-bf80-5c39a650bae8 (old id 1386636)
- date added to LUP
- 2016-04-04 13:11:47
- date last changed
- 2018-11-21 21:12:38
@misc{67450073-ba4e-4349-bf80-5c39a650bae8,
author = {{Elg, Ulf and Ghauri, Pervez and Tarnovskaya, Veronika}},
language = {{eng}},
title = {{The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets}},
year = {{2006}},
}