Advanced

Strategic Communication as an Emerging Interdisciplinary Paradigm

Werder, Kelly Page; Nothhaft, Howard LU ; Verčič, Dejan and Zerfass, Ansgar (2018) In International Journal of Strategic Communication 12(4). p.333-351
Abstract

This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may... (More)

This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may strengthen the consistency of purpose among strategic communication scholars for future research and theory building. In addition, this study proposes that scholars embrace an interdisciplinary worldview to further the development of strategic communication as a unique and innovative domain of study in the future.

(Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
International Journal of Strategic Communication
volume
12
issue
4
pages
19 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85051565086
ISSN
1553-118X
DOI
10.1080/1553118X.2018.1494181
language
English
LU publication?
yes
id
68529f9a-968e-4e8e-8375-ce8464574d7a
date added to LUP
2018-09-10 12:46:59
date last changed
2019-02-20 11:26:12
@article{68529f9a-968e-4e8e-8375-ce8464574d7a,
  abstract     = {<p>This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may strengthen the consistency of purpose among strategic communication scholars for future research and theory building. In addition, this study proposes that scholars embrace an interdisciplinary worldview to further the development of strategic communication as a unique and innovative domain of study in the future.</p>},
  author       = {Werder, Kelly Page and Nothhaft, Howard and Verčič, Dejan and Zerfass, Ansgar},
  issn         = {1553-118X},
  language     = {eng},
  month        = {08},
  number       = {4},
  pages        = {333--351},
  publisher    = {Taylor & Francis},
  series       = {International Journal of Strategic Communication},
  title        = {Strategic Communication as an Emerging Interdisciplinary Paradigm},
  url          = {http://dx.doi.org/10.1080/1553118X.2018.1494181},
  volume       = {12},
  year         = {2018},
}