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Development and implementation of Mobility-as-a-Service : A qualitative study of barriers and enabling factors

Karlsson, MariAnne ; Mukhtar-Landgren, Dalia LU ; Smith, Göran ; Koglin, Till LU ; Kronsell, Annica ; Lund, Emma ; Sarasini, Steven and Sochor, Jana (2020) In Transportation Research, Part A: Policy and Practice 131. p.283-295
Abstract
Mobility-as-a-Service (MaaS) has been argued as part of the solution to prevalent transport problems. However, progress from pilots to large-scale implementation has hitherto been slow. The aim of the research reported in this paper was to empirically and in-depth investigate how, and to what extent, different factors affect the development and implementation of MaaS. A framework was developed, with a basis in institutional theory and the postulation that formal as well informal factors on different analytical levels (macro, meso and micro) must be considered. The research was organised as a multiple case study in Finland and Sweden and a qualitative approach was chosen for data collection and analysis. A number of factors with a claimed... (More)
Mobility-as-a-Service (MaaS) has been argued as part of the solution to prevalent transport problems. However, progress from pilots to large-scale implementation has hitherto been slow. The aim of the research reported in this paper was to empirically and in-depth investigate how, and to what extent, different factors affect the development and implementation of MaaS. A framework was developed, with a basis in institutional theory and the postulation that formal as well informal factors on different analytical levels (macro, meso and micro) must be considered. The research was organised as a multiple case study in Finland and Sweden and a qualitative approach was chosen for data collection and analysis. A number of factors with a claimed impact on the development and implementation of MaaS was revealed. At the macro level, these factors included legislation concerning transport, innovation and public administration, and the presence (or not) of a shared vision for MaaS. At the meso level, (the lack of) appropriate business models, cultures of collaboration, and assumed roles and responsibilities within the MaaS ecosystem were identified as significant factors. At the micro level, people’s attitudes and habits were recognised as important factors to be considered. However, how the ‘S’ in MaaS fits (or not) the transport needs of the individual/household appears to play a more important role in adoption or rejection of MaaS than what has often been acknowledged in previous papers on MaaS. The findings presented in this paper provide several implications for public and private sector actors. Law-making authorities can facilitate MaaS developments by adjusting relevant regulations and policies such as transport-related subsidies, taxation policies and the definition of public transport. Regional and local authorities could additionally contribute to creating conducive conditions for MaaS by, for example, planning urban designs and transport infrastructures to support service-based travelling. Moreover, private actors have key roles to play in future MaaS developments, as both public and private transport services are needed if MaaS is to become a viable alternative to privately owned cars. Thus, the advance of MaaS business models that benefit all involved actors is vital for the prosperity of the emerging MaaS ecosystem.
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author
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organization
alternative title
Utvecklingen och implementeringen av MaaS (kombinerad mobilitet) : en kvalitativ studie av barriärer och möjliggörare
publishing date
type
Contribution to journal
publication status
published
subject
keywords
MaaS, smart mobilitet, smart mobility, MaaS, Mobility-as-a-Service, Formal institutions, Informal institutions, Enablers, Barriers
in
Transportation Research, Part A: Policy and Practice
volume
131
pages
13 pages
publisher
Elsevier
external identifiers
  • scopus:85072540643
ISSN
0965-8564
DOI
10.1016/j.tra.2019.09.028
language
English
LU publication?
yes
id
6b2b4ef7-32f4-462f-a99f-268c9c581d0d
date added to LUP
2020-02-04 18:08:07
date last changed
2022-04-18 20:15:48
@article{6b2b4ef7-32f4-462f-a99f-268c9c581d0d,
  abstract     = {{Mobility-as-a-Service (MaaS) has been argued as part of the solution to prevalent transport problems. However, progress from pilots to large-scale implementation has hitherto been slow. The aim of the research reported in this paper was to empirically and in-depth investigate how, and to what extent, different factors affect the development and implementation of MaaS. A framework was developed, with a basis in institutional theory and the postulation that formal as well informal factors on different analytical levels (macro, meso and micro) must be considered. The research was organised as a multiple case study in Finland and Sweden and a qualitative approach was chosen for data collection and analysis. A number of factors with a claimed impact on the development and implementation of MaaS was revealed. At the macro level, these factors included legislation concerning transport, innovation and public administration, and the presence (or not) of a shared vision for MaaS. At the meso level, (the lack of) appropriate business models, cultures of collaboration, and assumed roles and responsibilities within the MaaS ecosystem were identified as significant factors. At the micro level, people’s attitudes and habits were recognised as important factors to be considered. However, how the ‘S’ in MaaS fits (or not) the transport needs of the individual/household appears to play a more important role in adoption or rejection of MaaS than what has often been acknowledged in previous papers on MaaS. The findings presented in this paper provide several implications for public and private sector actors. Law-making authorities can facilitate MaaS developments by adjusting relevant regulations and policies such as transport-related subsidies, taxation policies and the definition of public transport. Regional and local authorities could additionally contribute to creating conducive conditions for MaaS by, for example, planning urban designs and transport infrastructures to support service-based travelling. Moreover, private actors have key roles to play in future MaaS developments, as both public and private transport services are needed if MaaS is to become a viable alternative to privately owned cars. Thus, the advance of MaaS business models that benefit all involved actors is vital for the prosperity of the emerging MaaS ecosystem.<br/>}},
  author       = {{Karlsson, MariAnne and Mukhtar-Landgren, Dalia and Smith, Göran and Koglin, Till and Kronsell, Annica and Lund, Emma and Sarasini, Steven and Sochor, Jana}},
  issn         = {{0965-8564}},
  keywords     = {{MaaS; smart mobilitet; smart mobility; MaaS; Mobility-as-a-Service; Formal institutions; Informal institutions; Enablers; Barriers}},
  language     = {{eng}},
  month        = {{01}},
  pages        = {{283--295}},
  publisher    = {{Elsevier}},
  series       = {{Transportation Research, Part A: Policy and Practice}},
  title        = {{Development and implementation of Mobility-as-a-Service : A qualitative study of barriers and enabling factors}},
  url          = {{http://dx.doi.org/10.1016/j.tra.2019.09.028}},
  doi          = {{10.1016/j.tra.2019.09.028}},
  volume       = {{131}},
  year         = {{2020}},
}