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Deconstructing cluster identity : place branding and trademarking by cluster organizations

Grimbert, Stephanie Francis LU ; Zabala-Iturriagagoitia, Jon Mikel LU and Pesme, Jacques Olivier (2023) In Regional Studies
Abstract

The paper defines ‘cluster identity’ as an intangible attribute of clusters comprised of place branding and trademarking by cluster organizations, respectively anchored in a ‘logic of belonging’ and a ‘logic of similarity’. We expand the taxonomy of proximities and their dynamics according to their belonging/similarity logic and their tangible/intangible nature. As illustrated in the context of the Bordeaux wine region of France, we find that a prevailing logic of belonging leads to reputational inertia. We propose that trademarking by cluster organizations can facilitate the adaptation of cluster identity, thereby emphasizing its potential as an instrument for cluster managers to engage in community-building.

Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
cluster identity, intangible proximity, logic of belonging, logic of similarity, place branding, trademarks
in
Regional Studies
publisher
Taylor & Francis
external identifiers
  • scopus:85152084149
ISSN
0034-3404
DOI
10.1080/00343404.2023.2181951
language
English
LU publication?
yes
id
6c278d5d-8711-4566-a287-b1db5924d17c
date added to LUP
2023-07-19 14:39:55
date last changed
2024-01-20 00:16:04
@article{6c278d5d-8711-4566-a287-b1db5924d17c,
  abstract     = {{<p>The paper defines ‘cluster identity’ as an intangible attribute of clusters comprised of place branding and trademarking by cluster organizations, respectively anchored in a ‘logic of belonging’ and a ‘logic of similarity’. We expand the taxonomy of proximities and their dynamics according to their belonging/similarity logic and their tangible/intangible nature. As illustrated in the context of the Bordeaux wine region of France, we find that a prevailing logic of belonging leads to reputational inertia. We propose that trademarking by cluster organizations can facilitate the adaptation of cluster identity, thereby emphasizing its potential as an instrument for cluster managers to engage in community-building.</p>}},
  author       = {{Grimbert, Stephanie Francis and Zabala-Iturriagagoitia, Jon Mikel and Pesme, Jacques Olivier}},
  issn         = {{0034-3404}},
  keywords     = {{cluster identity; intangible proximity; logic of belonging; logic of similarity; place branding; trademarks}},
  language     = {{eng}},
  publisher    = {{Taylor & Francis}},
  series       = {{Regional Studies}},
  title        = {{Deconstructing cluster identity : place branding and trademarking by cluster organizations}},
  url          = {{http://dx.doi.org/10.1080/00343404.2023.2181951}},
  doi          = {{10.1080/00343404.2023.2181951}},
  year         = {{2023}},
}