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Targeted National Promotion

Pamment, James LU (2016) In Studies in Diplomacy and International Relations p.159-186
Abstract

This chapter examines the change of government in 2010 and the impact of austerity savings. It demonstrates the ways in which limited funding and the opportunities afforded by high-profile events such as the Pope’s visit to the UK, the Royal Wedding and the 2012 Olympics shaped an environment conducive to the creation of the GREAT branding campaign. The chapter concludes with a discussion of the work of the “PD Partners” during the 2012 Olympics, including the British Business Embassy, the Cultural Olympiad, International Inspiration and London Calling.

Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Brand Identity, International Development, Launch Event, Soft Power, Strategic Communication
host publication
British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution - Diplomatic Influence and the Digital Revolution
series title
Studies in Diplomacy and International Relations
pages
28 pages
publisher
Palgrave Macmillan
external identifiers
  • scopus:85144675588
ISSN
2731-393X
2731-3921
ISBN
978-3-319-43239-7
978-3-319-43240-3
DOI
10.1007/978-3-319-43240-3_6
language
English
LU publication?
yes
id
6d2f18f8-5dab-409c-886e-e5cc20fd3237
date added to LUP
2023-02-08 14:04:12
date last changed
2025-04-04 15:03:22
@inbook{6d2f18f8-5dab-409c-886e-e5cc20fd3237,
  abstract     = {{<p>This chapter examines the change of government in 2010 and the impact of austerity savings. It demonstrates the ways in which limited funding and the opportunities afforded by high-profile events such as the Pope’s visit to the UK, the Royal Wedding and the 2012 Olympics shaped an environment conducive to the creation of the GREAT branding campaign. The chapter concludes with a discussion of the work of the “PD Partners” during the 2012 Olympics, including the British Business Embassy, the Cultural Olympiad, International Inspiration and London Calling.</p>}},
  author       = {{Pamment, James}},
  booktitle    = {{British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution}},
  isbn         = {{978-3-319-43239-7}},
  issn         = {{2731-393X}},
  keywords     = {{Brand Identity; International Development; Launch Event; Soft Power; Strategic Communication}},
  language     = {{eng}},
  pages        = {{159--186}},
  publisher    = {{Palgrave Macmillan}},
  series       = {{Studies in Diplomacy and International Relations}},
  title        = {{Targeted National Promotion}},
  url          = {{http://dx.doi.org/10.1007/978-3-319-43240-3_6}},
  doi          = {{10.1007/978-3-319-43240-3_6}},
  year         = {{2016}},
}