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Hard-to-reach energy users : An ex-post cross-country assessment of behavioural-oriented interventions

Mundaca, Luis LU ; Rotmann, Sea ; Ashby, Kira ; Karlin, Beth ; Butler, Danielle ; Sequeira, Miguel Macias ; Gouveia, João Pedro ; Palma, Pedro ; Realini, Anna and Maggiore, Simone , et al. (2023) In Energy Research and Social Science 104.
Abstract

Hard-to-reach (HTR) energy users encompass individuals who are physically difficult to reach, underserved, or challenging to engage and motivate in demand-side energy programmes. Given a mix of societal challenges (e.g. inequity, energy poverty, decarbonisation, the COVID-19 pandemic), HTR energy users are receiving increasing attention. However, there is a lack of knowledge on the performance of interventions that target (explicitly or implicitly) HTR energy users, particularly from a behaviour change perspective. Our study addresses this knowledge gap, and aims to provide a systematic ex-post comparative cross-country assessment of nineteen case studies, implemented in eight countries. From a methodological point of view, our study... (More)

Hard-to-reach (HTR) energy users encompass individuals who are physically difficult to reach, underserved, or challenging to engage and motivate in demand-side energy programmes. Given a mix of societal challenges (e.g. inequity, energy poverty, decarbonisation, the COVID-19 pandemic), HTR energy users are receiving increasing attention. However, there is a lack of knowledge on the performance of interventions that target (explicitly or implicitly) HTR energy users, particularly from a behaviour change perspective. Our study addresses this knowledge gap, and aims to provide a systematic ex-post comparative cross-country assessment of nineteen case studies, implemented in eight countries. From a methodological point of view, our study explores and tests the usefulness of applying the ‘Building Blocks of Behaviour Change’ (BBBC) in assessing the extent to which interventions employ design and implementation practices that are known to drive behaviour change. Our findings reveal that interventions perform well with respect to the Audience, Behaviour, and Delivery building blocks, but show room for improvement in the Content and Evaluate blocks. Assessing the BBBC framework reveals promising results in terms of credibility, confirmability, transferability, and reliability; however, limitations and uncertainties are also present. Considering the exploratory methodological nature of our study, the results highlight numerous context-specific factors that frame our findings and the suitability of the research approach. We underscore that greater attention must be paid to both the integration of behavioural science methods into HTR interventions, and the systematic analysis of heterogeneity in future HTR-related energy research.

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organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Behaviour change, Energy behaviours, Hard-to-reach energy users, Heterogeneity, Policy evaluation
in
Energy Research and Social Science
volume
104
article number
103205
publisher
Elsevier
external identifiers
  • scopus:85170419023
ISSN
2214-6296
DOI
10.1016/j.erss.2023.103205
project
Hard-to-Reach Energy Users
language
English
LU publication?
yes
id
6d4ffeff-e33b-42d4-9fc4-b085fb2e0eab
date added to LUP
2023-09-18 20:22:43
date last changed
2023-10-24 16:55:37
@article{6d4ffeff-e33b-42d4-9fc4-b085fb2e0eab,
  abstract     = {{<p>Hard-to-reach (HTR) energy users encompass individuals who are physically difficult to reach, underserved, or challenging to engage and motivate in demand-side energy programmes. Given a mix of societal challenges (e.g. inequity, energy poverty, decarbonisation, the COVID-19 pandemic), HTR energy users are receiving increasing attention. However, there is a lack of knowledge on the performance of interventions that target (explicitly or implicitly) HTR energy users, particularly from a behaviour change perspective. Our study addresses this knowledge gap, and aims to provide a systematic ex-post comparative cross-country assessment of nineteen case studies, implemented in eight countries. From a methodological point of view, our study explores and tests the usefulness of applying the ‘Building Blocks of Behaviour Change’ (BBBC) in assessing the extent to which interventions employ design and implementation practices that are known to drive behaviour change. Our findings reveal that interventions perform well with respect to the Audience, Behaviour, and Delivery building blocks, but show room for improvement in the Content and Evaluate blocks. Assessing the BBBC framework reveals promising results in terms of credibility, confirmability, transferability, and reliability; however, limitations and uncertainties are also present. Considering the exploratory methodological nature of our study, the results highlight numerous context-specific factors that frame our findings and the suitability of the research approach. We underscore that greater attention must be paid to both the integration of behavioural science methods into HTR interventions, and the systematic analysis of heterogeneity in future HTR-related energy research.</p>}},
  author       = {{Mundaca, Luis and Rotmann, Sea and Ashby, Kira and Karlin, Beth and Butler, Danielle and Sequeira, Miguel Macias and Gouveia, João Pedro and Palma, Pedro and Realini, Anna and Maggiore, Simone and Feenstra, Mariëlle}},
  issn         = {{2214-6296}},
  keywords     = {{Behaviour change; Energy behaviours; Hard-to-reach energy users; Heterogeneity; Policy evaluation}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Energy Research and Social Science}},
  title        = {{Hard-to-reach energy users : An ex-post cross-country assessment of behavioural-oriented interventions}},
  url          = {{http://dx.doi.org/10.1016/j.erss.2023.103205}},
  doi          = {{10.1016/j.erss.2023.103205}},
  volume       = {{104}},
  year         = {{2023}},
}