Advanced

The International Encyklopedia of Strategic Communication , Vol 1-3

(2018) In Wiley-Blackwell ICA Encyclopedias of Communication
Abstract (Swedish)
The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.... (More)
The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.

Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact.

Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication
Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influence
Goes beyond traditional, US-dominated perspectives to provide an international approach
Explores strategic communication from a much-needed sociocultural perspective
Examines strategic communication’s role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds

Written with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide. (Less)
Please use this url to cite or link to this publication:
organization
publishing date
type
Book/Report
publication status
published
subject
keywords
Strategic Communication, Public Relations, organizational communication
in
Wiley-Blackwell ICA Encyclopedias of Communication
editor
Heath, Robert L.; Johansen, Winni; Falkheimer, Jesper LU ; Hallahan, Kirk; Raupp, Julianna and Steyn, Benita
edition
1st
pages
1868 pages
publisher
Wiley-Blackwell
ISBN
1119010713
978-1-119-01071-5
language
English
LU publication?
yes
id
6ebcca7f-16b3-4572-a378-2127d2c15dfe
date added to LUP
2018-08-01 13:43:16
date last changed
2018-08-13 15:34:48
@book{6ebcca7f-16b3-4572-a378-2127d2c15dfe,
  abstract     = {The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication. <br/><br/>Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact.   <br/><br/>    Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication <br/>    Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influence<br/>    Goes beyond traditional, US-dominated perspectives to provide an international approach<br/>    Explores strategic communication from a much-needed sociocultural perspective<br/>    Examines strategic communication’s role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds<br/><br/>Written with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide. },
  editor       = {Heath, Robert L. and Johansen, Winni and Falkheimer, Jesper and Hallahan, Kirk and Raupp, Julianna and Steyn, Benita },
  isbn         = {1119010713},
  keyword      = {Strategic Communication,Public Relations,organizational communication},
  language     = {eng},
  month        = {08},
  note         = {Book Editor},
  pages        = {1868},
  publisher    = {Wiley-Blackwell},
  series       = {Wiley-Blackwell ICA Encyclopedias of Communication},
  title        = {The International Encyklopedia of Strategic Communication , Vol 1-3},
  year         = {2018},
}