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What makes businesses commit to nature conservation?

Krause, Marlen S. LU ; Droste, Nils LU orcid and Matzdorf, Bettina (2021) In Business Strategy and the Environment 30(2). p.741-755
Abstract

To halt the loss of biodiversity and ecosystem services, various actors including companies need to engage, but it is not yet clear what drives voluntary business commitments. We explore leverage points that might increase corporate action for conservation. We apply a structural equation model based on the theory of planned behaviour to analyse data from 618 German companies, collected through an online-survey in 2019. We show that a favourable attitude, driven by perceived business relevance and benefit prospects, fosters engagement. Perceived difficulties, such as lacking finances and knowledge, hinder the engagement. Customers, employees and the general public are presently the only stakeholder groups that drive corporate... (More)

To halt the loss of biodiversity and ecosystem services, various actors including companies need to engage, but it is not yet clear what drives voluntary business commitments. We explore leverage points that might increase corporate action for conservation. We apply a structural equation model based on the theory of planned behaviour to analyse data from 618 German companies, collected through an online-survey in 2019. We show that a favourable attitude, driven by perceived business relevance and benefit prospects, fosters engagement. Perceived difficulties, such as lacking finances and knowledge, hinder the engagement. Customers, employees and the general public are presently the only stakeholder groups that drive corporate conservation engagement. Nevertheless, the expectation levels of virtually all stakeholders were found to be quite low and as such inadequate for the ecological crisis we face. We discuss how political will and goal setting can encourage more widespread business support for the natural environment.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
biodiversity, corporate responsibility, ecosystem services, structural equation modelling, sustainable development, theory of planned behaviour
in
Business Strategy and the Environment
volume
30
issue
2
pages
741 - 755
publisher
John Wiley & Sons Inc.
external identifiers
  • scopus:85093651873
ISSN
0964-4733
DOI
10.1002/bse.2650
language
English
LU publication?
yes
id
70b53a78-aabd-4b65-90f2-8811281d39a1
date added to LUP
2020-10-31 06:41:25
date last changed
2022-04-19 01:26:51
@article{70b53a78-aabd-4b65-90f2-8811281d39a1,
  abstract     = {{<p>To halt the loss of biodiversity and ecosystem services, various actors including companies need to engage, but it is not yet clear what drives voluntary business commitments. We explore leverage points that might increase corporate action for conservation. We apply a structural equation model based on the theory of planned behaviour to analyse data from 618 German companies, collected through an online-survey in 2019. We show that a favourable attitude, driven by perceived business relevance and benefit prospects, fosters engagement. Perceived difficulties, such as lacking finances and knowledge, hinder the engagement. Customers, employees and the general public are presently the only stakeholder groups that drive corporate conservation engagement. Nevertheless, the expectation levels of virtually all stakeholders were found to be quite low and as such inadequate for the ecological crisis we face. We discuss how political will and goal setting can encourage more widespread business support for the natural environment.</p>}},
  author       = {{Krause, Marlen S. and Droste, Nils and Matzdorf, Bettina}},
  issn         = {{0964-4733}},
  keywords     = {{biodiversity; corporate responsibility; ecosystem services; structural equation modelling; sustainable development; theory of planned behaviour}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{741--755}},
  publisher    = {{John Wiley & Sons Inc.}},
  series       = {{Business Strategy and the Environment}},
  title        = {{What makes businesses commit to nature conservation?}},
  url          = {{http://dx.doi.org/10.1002/bse.2650}},
  doi          = {{10.1002/bse.2650}},
  volume       = {{30}},
  year         = {{2021}},
}