The MUST-analysis and the Role of Politicians in CI
(1999) In Competitive Intelligence Review 10(4). p.65-73- Abstract
- MUST (Macroeconomic Uncertainty Strategy) analysis can help identify the demand side of competitive intelligence. It is a key tool by which relevant economic variables can be identified for companies. It also provides sensitivity coefficients necessary to translate the company's different environmental scenarios into corporate cash flow and value. Government, it is argued, should support companies in the competitive intelligence process by focusing on the infrastructure necessary to create increased information transparency.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1513996
- author
- Oxelheim, Lars LU
- organization
- publishing date
- 1999
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Competitive Intelligence Review
- volume
- 10
- issue
- 4
- pages
- 65 - 73
- publisher
- John Wiley & Sons Inc.
- ISSN
- 1520-6386
- language
- English
- LU publication?
- yes
- id
- 7355191b-81ba-43dd-875b-6e0ce4868f9f (old id 1513996)
- date added to LUP
- 2016-04-01 15:28:33
- date last changed
- 2018-11-21 20:34:38
@article{7355191b-81ba-43dd-875b-6e0ce4868f9f, abstract = {{MUST (Macroeconomic Uncertainty Strategy) analysis can help identify the demand side of competitive intelligence. It is a key tool by which relevant economic variables can be identified for companies. It also provides sensitivity coefficients necessary to translate the company's different environmental scenarios into corporate cash flow and value. Government, it is argued, should support companies in the competitive intelligence process by focusing on the infrastructure necessary to create increased information transparency.}}, author = {{Oxelheim, Lars}}, issn = {{1520-6386}}, language = {{eng}}, number = {{4}}, pages = {{65--73}}, publisher = {{John Wiley & Sons Inc.}}, series = {{Competitive Intelligence Review}}, title = {{The MUST-analysis and the Role of Politicians in CI}}, volume = {{10}}, year = {{1999}}, }