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Exploiting Sociocultural Issues in Election Campaign Discourse : The Case of Nyans in Sweden

El-Husseini, Rola LU orcid and Al-Mahfali, Mohamed (2023) In Societies 13(12).
Abstract
The Swedish far-right party, the Sweden Democrats (SD), came to power in 2022 and is currently the second-largest party in the Swedish Parliament, the Riksdag. While it has been propagandizing an anti-migrant discourse, another newly founded party has been producing a counter-discourse. The newly created Nyans party claims to represent migrants and minorities in Sweden. However, its discourse uses controversial issues that could potentially misrepresent those communities. Our study aimed to analyze Nyans’ Facebook posts published in the month leading up to the 2022 elections. Through our analysis process, which lasted from January to August 2023, we applied a critical discourse analysis approach to uncover the relationship between... (More)
The Swedish far-right party, the Sweden Democrats (SD), came to power in 2022 and is currently the second-largest party in the Swedish Parliament, the Riksdag. While it has been propagandizing an anti-migrant discourse, another newly founded party has been producing a counter-discourse. The newly created Nyans party claims to represent migrants and minorities in Sweden. However, its discourse uses controversial issues that could potentially misrepresent those communities. Our study aimed to analyze Nyans’ Facebook posts published in the month leading up to the 2022 elections. Through our analysis process, which lasted from January to August 2023, we applied a critical discourse analysis approach to uncover the relationship between sociocultural issues and their social, political, and ideological contexts. The results reveal that Nyans’ discourse focused on opposing left-wing parties and aligned itself with the far-right. The discourse aligned with misinformation campaigns on social media when addressing sociocultural issues. These issues include the childcare law, the burning of the Qur’an, and the veil, which are pertinent to a particular perspective in the Muslim community and do not necessarily represent immigrants or minorities. (Less)
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author
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organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Societies
volume
13
issue
12
publisher
MDPI AG
external identifiers
  • scopus:85180496666
ISSN
2075-4698
DOI
10.3390/soc13120257
language
English
LU publication?
yes
id
73d686ea-cf36-48b2-ab9f-33b5b419c1a5
date added to LUP
2024-03-07 15:20:05
date last changed
2024-03-08 04:07:30
@article{73d686ea-cf36-48b2-ab9f-33b5b419c1a5,
  abstract     = {{The Swedish far-right party, the Sweden Democrats (SD), came to power in 2022 and is currently the second-largest party in the Swedish Parliament, the Riksdag. While it has been propagandizing an anti-migrant discourse, another newly founded party has been producing a counter-discourse. The newly created Nyans party claims to represent migrants and minorities in Sweden. However, its discourse uses controversial issues that could potentially misrepresent those communities. Our study aimed to analyze Nyans’ Facebook posts published in the month leading up to the 2022 elections. Through our analysis process, which lasted from January to August 2023, we applied a critical discourse analysis approach to uncover the relationship between sociocultural issues and their social, political, and ideological contexts. The results reveal that Nyans’ discourse focused on opposing left-wing parties and aligned itself with the far-right. The discourse aligned with misinformation campaigns on social media when addressing sociocultural issues. These issues include the childcare law, the burning of the Qur’an, and the veil, which are pertinent to a particular perspective in the Muslim community and do not necessarily represent immigrants or minorities.}},
  author       = {{El-Husseini, Rola and Al-Mahfali, Mohamed}},
  issn         = {{2075-4698}},
  language     = {{eng}},
  number       = {{12}},
  publisher    = {{MDPI AG}},
  series       = {{Societies}},
  title        = {{Exploiting Sociocultural Issues in Election Campaign Discourse : The Case of Nyans in Sweden}},
  url          = {{http://dx.doi.org/10.3390/soc13120257}},
  doi          = {{10.3390/soc13120257}},
  volume       = {{13}},
  year         = {{2023}},
}