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Stakeholder’ perception of product messages

Olander, Elin LU and Linder, Emma (2007)
Abstract
Designers create messages that are encoded in the products’ design and consumers perceive

the products in an environment. Hence the product can be seen as a communication media between

the designer and different product stakeholders. The stakeholder’s response to the designer’s intent

embodied in the product design falls into three categories: cognitive, affective and behavioural. In

some cases, it is important to have an understanding of stakeholder response to product design. This

paper presents theories, approaches and methods for the understanding of stakeholder response to

designer intent embodied in product design and discusses them in relation to the extent to which ... (More)
Designers create messages that are encoded in the products’ design and consumers perceive

the products in an environment. Hence the product can be seen as a communication media between

the designer and different product stakeholders. The stakeholder’s response to the designer’s intent

embodied in the product design falls into three categories: cognitive, affective and behavioural. In

some cases, it is important to have an understanding of stakeholder response to product design. This

paper presents theories, approaches and methods for the understanding of stakeholder response to

designer intent embodied in product design and discusses them in relation to the extent to which they

are usable in a design project. The possible use and appropriateness of the theories and methods are

exemplified by the authors’ ongoing research projects. Since the perception of a product form is

subjective, there can be differences between designers’ and stakeholders’ responses to product

design. Therefore, in some cases, it is important to make designer intent and stakeholder response

explicit and to analyse the discrepancies. Using different approaches and methods to understand

stakeholder response can be used to improve a product design and for guiding the stakeholders’

choices of products to purchase. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Working Paper
publication status
published
subject
keywords
designer intent, aesthetic impression, semantic interpretation, stakeholders’ cognitive response, symbolic association
publisher
Nordcode 6th seminar “design semantics in use”, Helsinki, Finland
language
English
LU publication?
yes
id
a683526c-7c37-4c4e-8a0e-ff2cae501aee (old id 759968)
date added to LUP
2008-01-21 17:03:19
date last changed
2016-04-16 07:33:45
@misc{a683526c-7c37-4c4e-8a0e-ff2cae501aee,
  abstract     = {Designers create messages that are encoded in the products’ design and consumers perceive<br/><br>
the products in an environment. Hence the product can be seen as a communication media between<br/><br>
the designer and different product stakeholders. The stakeholder’s response to the designer’s intent<br/><br>
embodied in the product design falls into three categories: cognitive, affective and behavioural. In<br/><br>
some cases, it is important to have an understanding of stakeholder response to product design. This<br/><br>
paper presents theories, approaches and methods for the understanding of stakeholder response to<br/><br>
designer intent embodied in product design and discusses them in relation to the extent to which they<br/><br>
are usable in a design project. The possible use and appropriateness of the theories and methods are<br/><br>
exemplified by the authors’ ongoing research projects. Since the perception of a product form is<br/><br>
subjective, there can be differences between designers’ and stakeholders’ responses to product<br/><br>
design. Therefore, in some cases, it is important to make designer intent and stakeholder response<br/><br>
explicit and to analyse the discrepancies. Using different approaches and methods to understand<br/><br>
stakeholder response can be used to improve a product design and for guiding the stakeholders’<br/><br>
choices of products to purchase.},
  author       = {Olander, Elin and Linder, Emma},
  keyword      = {designer intent,aesthetic impression,semantic interpretation,stakeholders’ cognitive response,symbolic association},
  language     = {eng},
  note         = {Working Paper},
  publisher    = {Nordcode 6th seminar “design semantics in use”, Helsinki, Finland},
  title        = {Stakeholder’ perception of product messages},
  year         = {2007},
}