Stakeholder’ perception of product messages
(2007)- Abstract
- Designers create messages that are encoded in the products’ design and consumers perceive
the products in an environment. Hence the product can be seen as a communication media between
the designer and different product stakeholders. The stakeholder’s response to the designer’s intent
embodied in the product design falls into three categories: cognitive, affective and behavioural. In
some cases, it is important to have an understanding of stakeholder response to product design. This
paper presents theories, approaches and methods for the understanding of stakeholder response to
designer intent embodied in product design and discusses them in relation to the extent to which ... (More) - Designers create messages that are encoded in the products’ design and consumers perceive
the products in an environment. Hence the product can be seen as a communication media between
the designer and different product stakeholders. The stakeholder’s response to the designer’s intent
embodied in the product design falls into three categories: cognitive, affective and behavioural. In
some cases, it is important to have an understanding of stakeholder response to product design. This
paper presents theories, approaches and methods for the understanding of stakeholder response to
designer intent embodied in product design and discusses them in relation to the extent to which they
are usable in a design project. The possible use and appropriateness of the theories and methods are
exemplified by the authors’ ongoing research projects. Since the perception of a product form is
subjective, there can be differences between designers’ and stakeholders’ responses to product
design. Therefore, in some cases, it is important to make designer intent and stakeholder response
explicit and to analyse the discrepancies. Using different approaches and methods to understand
stakeholder response can be used to improve a product design and for guiding the stakeholders’
choices of products to purchase. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/759968
- author
- Olander, Elin LU and Linder, Emma
- organization
- publishing date
- 2007
- type
- Working paper/Preprint
- publication status
- published
- subject
- keywords
- designer intent, aesthetic impression, semantic interpretation, stakeholders’ cognitive response, symbolic association
- publisher
- Nordcode 6th seminar “design semantics in use”, Helsinki, Finland
- language
- English
- LU publication?
- yes
- id
- a683526c-7c37-4c4e-8a0e-ff2cae501aee (old id 759968)
- date added to LUP
- 2016-04-04 10:10:26
- date last changed
- 2018-11-21 20:57:13
@misc{a683526c-7c37-4c4e-8a0e-ff2cae501aee,
abstract = {{Designers create messages that are encoded in the products’ design and consumers perceive<br/><br>
the products in an environment. Hence the product can be seen as a communication media between<br/><br>
the designer and different product stakeholders. The stakeholder’s response to the designer’s intent<br/><br>
embodied in the product design falls into three categories: cognitive, affective and behavioural. In<br/><br>
some cases, it is important to have an understanding of stakeholder response to product design. This<br/><br>
paper presents theories, approaches and methods for the understanding of stakeholder response to<br/><br>
designer intent embodied in product design and discusses them in relation to the extent to which they<br/><br>
are usable in a design project. The possible use and appropriateness of the theories and methods are<br/><br>
exemplified by the authors’ ongoing research projects. Since the perception of a product form is<br/><br>
subjective, there can be differences between designers’ and stakeholders’ responses to product<br/><br>
design. Therefore, in some cases, it is important to make designer intent and stakeholder response<br/><br>
explicit and to analyse the discrepancies. Using different approaches and methods to understand<br/><br>
stakeholder response can be used to improve a product design and for guiding the stakeholders’<br/><br>
choices of products to purchase.}},
author = {{Olander, Elin and Linder, Emma}},
keywords = {{designer intent; aesthetic impression; semantic interpretation; stakeholders’ cognitive response; symbolic association}},
language = {{eng}},
note = {{Working Paper}},
publisher = {{Nordcode 6th seminar “design semantics in use”, Helsinki, Finland}},
title = {{Stakeholder’ perception of product messages}},
url = {{https://lup.lub.lu.se/search/files/5479371/3122963.pdf}},
year = {{2007}},
}