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Strategic Campaigns

Pamment, James LU (2016) In Studies in Diplomacy and International Relations p.131-158
Abstract

This chapter examines the emergence of strategic diplomatic campaigning under David Miliband, in which efforts to “normalise” public diplomacy saw diplomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public diplomacy expenditure across the FCO during this period.

Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
British Council, Cultural Relation, Stakeholder Management, Strategic Communication, Strategic Framework
host publication
British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution - Diplomatic Influence and the Digital Revolution
series title
Studies in Diplomacy and International Relations
pages
28 pages
publisher
Palgrave Macmillan
external identifiers
  • scopus:85144691633
ISSN
2731-393X
2731-3921
ISBN
978-3-319-43240-3
978-3-319-43239-7
DOI
10.1007/978-3-319-43240-3_5
language
English
LU publication?
yes
id
778cd698-a976-46dd-afae-71b5ce1f76ec
date added to LUP
2023-02-08 14:02:18
date last changed
2024-01-14 06:03:47
@inbook{778cd698-a976-46dd-afae-71b5ce1f76ec,
  abstract     = {{<p>This chapter examines the emergence of strategic diplomatic campaigning under David Miliband, in which efforts to “normalise” public diplomacy saw diplomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public diplomacy expenditure across the FCO during this period.</p>}},
  author       = {{Pamment, James}},
  booktitle    = {{British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution}},
  isbn         = {{978-3-319-43240-3}},
  issn         = {{2731-393X}},
  keywords     = {{British Council; Cultural Relation; Stakeholder Management; Strategic Communication; Strategic Framework}},
  language     = {{eng}},
  pages        = {{131--158}},
  publisher    = {{Palgrave Macmillan}},
  series       = {{Studies in Diplomacy and International Relations}},
  title        = {{Strategic Campaigns}},
  url          = {{http://dx.doi.org/10.1007/978-3-319-43240-3_5}},
  doi          = {{10.1007/978-3-319-43240-3_5}},
  year         = {{2016}},
}