Strategic Campaigns
(2016) In Studies in Diplomacy and International Relations p.131-158- Abstract
This chapter examines the emergence of strategic diplomatic campaigning under David Miliband, in which efforts to “normalise” public diplomacy saw diplomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public diplomacy expenditure across the FCO during this period.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/778cd698-a976-46dd-afae-71b5ce1f76ec
- author
- Pamment, James LU
- organization
- publishing date
- 2016
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- British Council, Cultural Relation, Stakeholder Management, Strategic Communication, Strategic Framework
- host publication
- British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution - Diplomatic Influence and the Digital Revolution
- series title
- Studies in Diplomacy and International Relations
- pages
- 28 pages
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:85144691633
- ISSN
- 2731-393X
- 2731-3921
- ISBN
- 978-3-319-43240-3
- 978-3-319-43239-7
- DOI
- 10.1007/978-3-319-43240-3_5
- language
- English
- LU publication?
- yes
- id
- 778cd698-a976-46dd-afae-71b5ce1f76ec
- date added to LUP
- 2023-02-08 14:02:18
- date last changed
- 2024-01-14 06:03:47
@inbook{778cd698-a976-46dd-afae-71b5ce1f76ec, abstract = {{<p>This chapter examines the emergence of strategic diplomatic campaigning under David Miliband, in which efforts to “normalise” public diplomacy saw diplomacy itself become more campaign based. This includes a case study of the early parts of the Olympics 2012 promotional strategy; a renewed emphasis on the digital platform as a tool of influence, including the rollout of ambassadorial blogging and tweeting; and a detailed examination of public diplomacy expenditure across the FCO during this period.</p>}}, author = {{Pamment, James}}, booktitle = {{British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution}}, isbn = {{978-3-319-43240-3}}, issn = {{2731-393X}}, keywords = {{British Council; Cultural Relation; Stakeholder Management; Strategic Communication; Strategic Framework}}, language = {{eng}}, pages = {{131--158}}, publisher = {{Palgrave Macmillan}}, series = {{Studies in Diplomacy and International Relations}}, title = {{Strategic Campaigns}}, url = {{http://dx.doi.org/10.1007/978-3-319-43240-3_5}}, doi = {{10.1007/978-3-319-43240-3_5}}, year = {{2016}}, }