Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Corporate Brand Identity and Image : to Align or Separate - This is the Question

Tarnovskaya, Veronika LU (2017) p.45-64
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Brand Theories : Perspectives on brands and branding - Perspectives on brands and branding
editor
Tarnovskaya, Veronika and Bertilsson, Jon
edition
1
pages
20 pages
publisher
Studentlitteratur AB
ISBN
978-91-44-11624-2
language
English
LU publication?
yes
id
7aba4699-30af-4028-81b4-1457de2f4feb
date added to LUP
2017-05-28 20:55:04
date last changed
2025-04-04 14:07:42
@inbook{7aba4699-30af-4028-81b4-1457de2f4feb,
  author       = {{Tarnovskaya, Veronika}},
  booktitle    = {{Brand Theories : Perspectives on brands and branding}},
  editor       = {{Tarnovskaya, Veronika and Bertilsson, Jon}},
  isbn         = {{978-91-44-11624-2}},
  language     = {{eng}},
  month        = {{05}},
  pages        = {{45--64}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Corporate Brand Identity and Image : to Align or Separate - This is the Question}},
  year         = {{2017}},
}