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Corporate Brand Identity and Image : to Align or Separate - This is the Question

Tarnovskaya, Veronika LU (2017) In Brand Theories p.45-64
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Brand Theories
editor
Tarnovskaya, Veronika; Bertilsson, Jon; and
pages
20 pages
publisher
Studentlitteratur
ISBN
978-91-44-11624-2
language
English
LU publication?
yes
id
7aba4699-30af-4028-81b4-1457de2f4feb
date added to LUP
2017-05-28 20:55:04
date last changed
2017-06-07 11:21:30
@inbook{7aba4699-30af-4028-81b4-1457de2f4feb,
  author       = {Tarnovskaya, Veronika},
  editor       = {Tarnovskaya, Veronika and Bertilsson, Jon},
  isbn         = {978-91-44-11624-2},
  language     = {eng},
  month        = {05},
  pages        = {45--64},
  publisher    = {Studentlitteratur},
  series       = {Brand Theories},
  title        = {Corporate Brand Identity and Image : to Align or Separate - This is the Question},
  year         = {2017},
}