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Behaviour, context and electricity use: Exploring the effects of real-time feedback in the Swedish residential sector

Tedenvall, Mats and Mundaca, Luis LU (2016) 39th International Association for Energy Economics (IAEE) International Conference In 39th International Association for Energy Economics (IAEE) Conference p.1-1
Abstract
This paper provides an empirical analysis of the effectiveness of real-time feedback technology in the Swedish residential sector. We take the ‘100Koll’ service provided by one the largest energy companies in Sweden as a case study. Based on an intervention group (i.e. people using the service) of 1 753 households, a survey was carried out to explore behavioural, moral, socio-economic and contextual variables affecting electricity consumption and savings, and the effectiveness of the 100Koll service. Data was collected from January 2011 to April 2015 and both engineering and econometrics analyses were applied. Results show a fall in consumption in the range of 1.4–1.9%. In principle, this finding is better explained by socio-economic and... (More)
This paper provides an empirical analysis of the effectiveness of real-time feedback technology in the Swedish residential sector. We take the ‘100Koll’ service provided by one the largest energy companies in Sweden as a case study. Based on an intervention group (i.e. people using the service) of 1 753 households, a survey was carried out to explore behavioural, moral, socio-economic and contextual variables affecting electricity consumption and savings, and the effectiveness of the 100Koll service. Data was collected from January 2011 to April 2015 and both engineering and econometrics analyses were applied. Results show a fall in consumption in the range of 1.4–1.9%. In principle, this finding is better explained by socio-economic and contextual factors (e.g. household size) than behavioural and moral issues. However, those households with greater perceived behavioural control and a greater sense of moral obligation were the ones that actually reduced their consumption. It is concluded that the implementation of real-time feedback per se is likely to be insufficient to foster increased energy efficiency. Complementary policy measures (e.g. energy and carbon pricing, awareness raising) need to be designed and implemented accordingly. (Less)
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organization
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Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Behaviour, Electricity use, Real-time feedback, Residential sector, Sweden
in
39th International Association for Energy Economics (IAEE) Conference
pages
17 pages
publisher
International Association for Energy Economics
conference name
39th International Association for Energy Economics (IAEE) International Conference
language
English
LU publication?
yes
id
7cec9f53-e518-426a-b2bd-0e6d76c0fc13
date added to LUP
2018-02-06 09:40:11
date last changed
2018-05-29 10:35:30
@inproceedings{7cec9f53-e518-426a-b2bd-0e6d76c0fc13,
  abstract     = {This paper provides an empirical analysis of the effectiveness of real-time feedback technology in the Swedish residential sector. We take the ‘100Koll’ service provided by one the largest energy companies in Sweden as a case study. Based on an intervention group (i.e. people using the service) of 1 753 households, a survey was carried out to explore behavioural, moral, socio-economic and contextual variables affecting electricity consumption and savings, and the effectiveness of the 100Koll service. Data was collected from January 2011 to April 2015 and both engineering and econometrics analyses were applied. Results show a fall in consumption in the range of 1.4–1.9%. In principle, this finding is better explained by socio-economic and contextual factors (e.g. household size) than behavioural and moral issues. However, those households with greater perceived behavioural control and a greater sense of moral obligation were the ones that actually reduced their consumption. It is concluded that the implementation of real-time feedback per se is likely to be insufficient to foster increased energy efficiency. Complementary policy measures (e.g. energy and carbon pricing, awareness raising) need to be designed and implemented accordingly.},
  author       = {Tedenvall, Mats and Mundaca, Luis},
  booktitle    = {39th International Association for Energy Economics (IAEE) Conference},
  keyword      = {Behaviour,Electricity use,Real-time feedback,Residential sector,Sweden},
  language     = {eng},
  month        = {06},
  pages        = {1--1},
  publisher    = {International Association for Energy Economics},
  title        = {Behaviour, context and electricity use: Exploring the effects of real-time feedback in the Swedish residential sector},
  year         = {2016},
}