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On startups and doublethink – resistance and conformity in negotiating the meaning of entrepreneurship

Egan-Wyer, Carys LU ; Muhr, Sara L. LU and Rehn, Alf (2018) In Entrepreneurship and Regional Development 30(1-2). p.58-80
Abstract

Startup entrepreneurship is – in the literature, in the discourse of those engaging in it, and in cultural representations of the same – presented both as resistance against prevailing corporate logics and as a path towards becoming a corporate entity. Resistance, claimed or otherwise, is not just a reaction to a perceived outrage or a power imbalance, but is in itself a constitutive part of contemporary entrepreneurship, particularly as this is culturally constructed. We study this paradox, where a discourse of resistance becomes a productive part of entrepreneurial culture, by way of a case study of a successful startup. We analyze the manner in which people working in the startup utilize ‘doublethink’ to portray the organization both... (More)

Startup entrepreneurship is – in the literature, in the discourse of those engaging in it, and in cultural representations of the same – presented both as resistance against prevailing corporate logics and as a path towards becoming a corporate entity. Resistance, claimed or otherwise, is not just a reaction to a perceived outrage or a power imbalance, but is in itself a constitutive part of contemporary entrepreneurship, particularly as this is culturally constructed. We study this paradox, where a discourse of resistance becomes a productive part of entrepreneurial culture, by way of a case study of a successful startup. We analyze the manner in which people working in the startup utilize ‘doublethink’ to portray the organization both as resistance to an assumed, more corporate, ‘Other’ and also as a budding corporation unto itself. By doing so, we highlight how a discourse of resistance works as a value in entrepreneurship culture as well as a productive element of the same. In our case, resistance and corporate conformity come together in a way that defies easy classification; one where notions of resistance exist as easy-to-adopt identity positions and where doublethink becomes a productive way of dealing with corporate success.

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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Discourse, doublethink, entrepreneurship, resistance, startup culture
in
Entrepreneurship and Regional Development
volume
30
issue
1-2
pages
58 - 80
publisher
Taylor & Francis
external identifiers
  • scopus:85031096434
ISSN
0898-5626
DOI
10.1080/08985626.2017.1384959
language
English
LU publication?
yes
id
7d262e87-975f-4776-8683-8878407a0024
date added to LUP
2017-10-26 14:01:05
date last changed
2018-02-18 23:41:47
@article{7d262e87-975f-4776-8683-8878407a0024,
  abstract     = {<p>Startup entrepreneurship is – in the literature, in the discourse of those engaging in it, and in cultural representations of the same – presented both as resistance against prevailing corporate logics and as a path towards becoming a corporate entity. Resistance, claimed or otherwise, is not just a reaction to a perceived outrage or a power imbalance, but is in itself a constitutive part of contemporary entrepreneurship, particularly as this is culturally constructed. We study this paradox, where a discourse of resistance becomes a productive part of entrepreneurial culture, by way of a case study of a successful startup. We analyze the manner in which people working in the startup utilize ‘doublethink’ to portray the organization both as resistance to an assumed, more corporate, ‘Other’ and also as a budding corporation unto itself. By doing so, we highlight how a discourse of resistance works as a value in entrepreneurship culture as well as a productive element of the same. In our case, resistance and corporate conformity come together in a way that defies easy classification; one where notions of resistance exist as easy-to-adopt identity positions and where doublethink becomes a productive way of dealing with corporate success.</p>},
  author       = {Egan-Wyer, Carys and Muhr, Sara L. and Rehn, Alf},
  issn         = {0898-5626},
  keyword      = {Discourse,doublethink,entrepreneurship,resistance,startup culture},
  language     = {eng},
  number       = {1-2},
  pages        = {58--80},
  publisher    = {Taylor & Francis},
  series       = {Entrepreneurship and Regional Development},
  title        = {On startups and doublethink – resistance and conformity in negotiating the meaning of entrepreneurship},
  url          = {http://dx.doi.org/10.1080/08985626.2017.1384959},
  volume       = {30},
  year         = {2018},
}