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Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules

Mulinari, Shai LU (2016) In Sociology Compass 10(1). p.74-86
Abstract
This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing... (More)
This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Sociology Compass
volume
10
issue
1
pages
74 - 86
publisher
John Wiley & Sons
external identifiers
  • wos:000368087300007
  • scopus:84953439110
ISSN
1751-9020
DOI
10.1111/soc4.12335
language
English
LU publication?
yes
id
e6900b7d-8c3b-4310-b4ec-7ebee1b2fd0c (old id 8033393)
alternative location
http://onlinelibrary.wiley.com/doi/10.1111/soc4.12335/full
date added to LUP
2016-01-07 08:59:19
date last changed
2017-10-01 04:15:49
@article{e6900b7d-8c3b-4310-b4ec-7ebee1b2fd0c,
  abstract     = {This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.},
  author       = {Mulinari, Shai},
  issn         = {1751-9020},
  language     = {eng},
  number       = {1},
  pages        = {74--86},
  publisher    = {John Wiley & Sons},
  series       = {Sociology Compass},
  title        = {Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules},
  url          = {http://dx.doi.org/10.1111/soc4.12335},
  volume       = {10},
  year         = {2016},
}